tag:blogger.com,1999:blog-52265580595822992652024-02-19T00:47:35.236-05:00Talking TV SportsInformation, opinions and more about the broadcast side of sports.Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.comBlogger408125tag:blogger.com,1999:blog-5226558059582299265.post-71900174489449226892017-10-15T09:07:00.002-04:002017-10-15T09:08:50.367-04:00Tony Romo the early leader as TV Rookie of the Year<div class="separator" style="clear: both; text-align: center;">
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It’s early but the clear on-air standout of the NFL season
is a rookie.<o:p></o:p></div>
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CBS color commentator Tony Romo has made the transition from
the playing field to the broadcast booth almost seamlessly. There’s little
question about his expertise and the few questions about his approach and style
seem petty.<o:p></o:p></div>
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Unfortunately, the few people complaining about Romo are
those who would seem most likely to support him -- in one case a longtime
sports broadcasting legend.<o:p></o:p></div>
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Romo has made the biggest impact for his ability to
“predict” what’s going to happen on the field. <o:p></o:p></div>
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It’s not so much a parlor game as a familiarity that leads
to correct down-and-distance suggestions. His accuracy has, at times, seemed
uncanny and that’s because he was in game-plan meetings every week last season.
He’s familiar with the league, and it’s great that he can flash a connection
and some expertise that others do not have. That’s what viewers want from the
folks working on TV.<o:p></o:p></div>
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His accuracy might also relate from something for which he’s
not getting credit, his work ethic. Broadcast teams prepare for games every
week by watching video and by asking questions during pregame interviews with
coaches and players. So, maybe Romo is gleaning what he needs from those
sessions, too.<o:p></o:p></div>
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No matter the reason, what the former Cowboys quarterback is
doing seems fresh and informative. It merits praise.<o:p></o:p></div>
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Instead, though, sports broadcasting legend Brent Musburger
recently took a shot at Romo’s approach. He said as Romo develops and gets
farther and farther from the locker room, the predict-the-play ability will
wane because he’ll lose his connection with the league. That’s probably true
but that does not mean Romo should not play to his initial strength.<o:p></o:p></div>
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Romo’s knowledge of personnel groupings and tendencies gives
him intellectual muscle he should flex. It’s not hype or a trick.<o:p></o:p></div>
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And, in fairness, Musburger was a hype master. He never met
a standout college football player during a game that he did not hesitate to
champion for the Heisman Trophy. And he certainly never failed to give a
wink-wink acknowledgement of betting lines during a game to make sure folks
knew he knew.<o:p></o:p></div>
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For him to criticize anyone’s work as hype is the pot calling
the kettle black.<o:p></o:p></div>
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Also, Musburger intimated Romo should be more deferential to
his play-by-play partner, Jim Nantz. My sense is Nantz can stand up for himself
if he wants. Plus, Nantz’s reverential, stale approach could use a shakeup.
Adding Romo and bouncing Phil Simms to the studio was an acknowledgement of
that by the folks at CBS.<o:p></o:p></div>
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Romo does need to drop the jargon, terms like PI (pass
interference) and RPO (run pass option), and hopefully that will come. Still,
he does an excellent job explaining what quarterbacks do, and quarterbacks are
the stars of the NFL so that’s another a good thing.<o:p></o:p></div>
Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com3tag:blogger.com,1999:blog-5226558059582299265.post-30876355519143956692017-09-07T15:03:00.000-04:002017-09-07T15:03:02.582-04:00Anthem coverage, tapping technology on NFL TV<div class="MsoNormal">
The NFL season kicks off Thursday with a Chiefs-Patriots
matchup, and along with that opener featuring the defending champions it’s
already been an eventful first week.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
Before the next game kicks off, Hurricane Irma has forced
the Bucaneers-Dolphins game off the schedule. It will be played later this
season. Even without Mother Nature, it’ll be an interesting season. Here are
just a few of the TV-related storylines:<o:p></o:p></div>
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<b style="mso-bidi-font-weight: normal;">Anthem awareness</b>
-- Player protests during the national anthem were blamed for some of the NFL’s
ratings problems last season and gameday directors and producers, who decide
which shots end up on viewers’ TVs, plan to acknowledge on-field demonstrations
if they happen this year. Most believe it’s a matter of simply sharing what
happens at an event -- perhaps to the chagrin of NFL officials and some fans.<o:p></o:p></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;">Anthem, anniversary</b>
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provides an interesting challenge. “It’ is the anniversary of 9/11. … 3,000
people died, 6,000 people were injured, hundreds of rescue workers were lost,
and it was the greatest terrorist attack in our country,” said Jay Rothman,
“Monday Night Football” producer during a recent conference call. “We feel good about showing (the anthem). Should
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<b style="mso-bidi-font-weight: normal;">Less but lengthier
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<b style="mso-bidi-font-weight: normal;">Tons of technology</b>
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season, with information sometimes integrated in broadcasts. Expect more of the
same this season. Plus, the footballs will have chips in them, opening the door
for even more data to be shared. Making that information relevant will be the
biggest challenge.<o:p></o:p></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;">Simms to studio</b>
-- CBS Sports has benched analyst Phil Simms (he’ll now work in studio) and
replaced him with former Cowboys QB Tony Romo. As one of the AFC’s best teams,
the Steelers should draw CBS’s Jim Nantz-Romo pairing somewhat consistently.
While Nantz has his own problems, shaking things up and losing the unhelpful
and wordy Simms should be good -- even if Romo has some rookie challenges.<o:p></o:p></div>
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<b style="font-size: 12pt;">Tuner tidbits</b></div>
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</span></span></span><!--[endif]-->The Week 1 TV crew for the Browns-Steelers
matchup at 1 p.m. Sunday is Greg Gumbel, Trent Green and reporter Jamie
Erdahl.<o:p></o:p></div>
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</span></span><span style="font-size: 12pt; text-indent: -0.25in;">An ESPN 30 for 30 series documentary about
former heavyweight boxer Tommy Morrison will debut at 8 p.m. Sept. 27. It’ll be
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<o:p></o:p></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">n<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Fox Sports took some heat for hiring Michael
Vick as an analyst for its NFL programming. Still, they remain committed to
using him in that role and will have a ratings excuse of the shows do not
perform well. Honestly, it feels like he’s paid his debt to society, and it’s
also hard to imagine how strong he’ll be on TV anyway.<o:p></o:p></div>
Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-59307981497842041672017-02-20T13:45:00.000-05:002017-02-20T13:45:02.255-05:00A morning without "Mike & Mike" provides a preview of what's to come for ESPN Radio ... and that's not good<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf73N2scfmt7L68WcP8augIuTn2399i15yLHbhRgqrrFdgSAV6m97PhdhjE7dGJ4-xd3nExD4qdTiSMuEOMfZKDRwJV8z8MjvKdhZ0L04698xZZURs4_IW3QonxTVUDemZ5rC2uqRglgc/s1600/mikeandmike.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf73N2scfmt7L68WcP8augIuTn2399i15yLHbhRgqrrFdgSAV6m97PhdhjE7dGJ4-xd3nExD4qdTiSMuEOMfZKDRwJV8z8MjvKdhZ0L04698xZZURs4_IW3QonxTVUDemZ5rC2uqRglgc/s400/mikeandmike.jpg" width="266" /></a></div>
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With the Presidents Day holiday, ESPN Radio listeners got a preview, of sorts, of what lies ahead for them in terms of morning drive sports talk. Specifically that's no "Mike & Mike" -- as both had the day off this morning. </div>
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Overall, news (and even new rumors) out of ESPN has been almost
nonexistent as the supposed breakup of “Mike & Mike” nears.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
<i>Sports Illustrated</i> first reported the program might end, but
no timetable has been specified since that initial report weeks ago. Still, the
report seems logical and it’s probably just a matter of the all-sports network
finding the right timing.<o:p></o:p></div>
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Maybe it’ll happen around the Final Four, or maybe it’ll be in
the somewhat slower summer months when a replacement program makes its debut.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
Whenever it happens, what’s next for Mike Greenberg might be
a New York City-based morning program that airs in ESPN, perhaps a rebranded
“SportsCenter” in the way the network turned its late-night show into a vehicle
for Scott Van Pelt and, more recently, its approach to the 6 p.m.
“SportsCenter” featuring Jemele Hill and Michael Smith.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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What’s next for Mike Golic might be another morning partner
on radio or some combination of partners. <o:p></o:p></div>
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<div class="MsoNormal">
Greenberg, who recently earned a big contract from ESPN, has
seemingly sparked any potential changes to the show. The most recent was an
ill-fated move to the Big Apple a couple of years ago. That was to include an
additional host, with the show possibly emanating from Times Square. It never
happened.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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For more than a decade and half, “Mike and Mike” has been
the flag bearer for ESPN. The odd couple chemistry of the two hosts might be a
bit contrived at times, but it works. Still, with demographics changing, ESPN
has been trying to find ways to broaden the show’s audience even while the
hosts age a bit.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The show is rarely intentionally controversial and never
mean spirited. For the most part, it’s good talk radio.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
ESPN often uses “Mike and Mike” to test out talent, too. A
good performance by guests in that safe environment can often lead to bigger
opportunities.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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Here’s the thing, though: “Mike and Mike” might be better as
a sum than in individual pieces. Greenberg’s anti-germ sensibilities and lack
of athletic experience, despite his journalism chops, still need a personality
to play against. He has that in spades with self-deprecating Golic, the former
NFL veteran who invariably puts his college career at Notre Dame front and
center as well.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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Together, they’re fun and informative. Separately, they
might be nearly as good. <o:p></o:p></div>
<div class="MsoNormal">
<o:p> </o:p><span style="font-size: 12pt;"> </span></div>
<div class="MsoNormal">
No matter what happens, they will be missed if the breakup occurs.
From a program some thought might not last more than a few months, “Mike and
Mike” has grown and earned a spot in the sports media landscape. The hosts and
the show have earned respect throughout the industry.<o:p></o:p></div>
<div class="MsoNormal">
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For example, when Rich Russo, the Penn State alum who
directed the Super Bowl for Fox Sports (so that’s a pretty heady job), was told
his name was mentioned on “Mike and Mike” before the big game he sounded
genuinely thrilled. <o:p></o:p></div>
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“Mike and Mike” is not take-a-side talk just for kicks. It’s
not a schtick, and that might be the biggest reason it’ll be a loss if the show
ends. Its heart is in the fact that it’s genuine -- a rare find in sports-talk
related programming anymore.<o:p></o:p></div>
Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-61151794425825882072017-02-01T21:56:00.004-05:002017-02-02T07:31:59.788-05:00Fox's final Super Bowl prep includes high school teams<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYuXZprkOM7PWIBlLtKwujWRt8X2Lz8OYbaPAZu-JZCzIladaQIPdanpJcUu4sCSqCow8QXAVuCtstsMIxcqfy763opNWDJ1SN26P4ZZyrH65IVNfSYh-Rjy5S9F9JBWPwTlE4DX2iqtM/s1600/superbowl.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYuXZprkOM7PWIBlLtKwujWRt8X2Lz8OYbaPAZu-JZCzIladaQIPdanpJcUu4sCSqCow8QXAVuCtstsMIxcqfy763opNWDJ1SN26P4ZZyrH65IVNfSYh-Rjy5S9F9JBWPwTlE4DX2iqtM/s320/superbowl.jpg" width="314" /></a></div>
A practice run with a pair of high school teams Thursday will determine, in part, how Super Bowl LI looks Sunday on TV.<br />
<br />
Three days before kickoff Fox plans to conduct the annual network run-through for the big game using two Houston area high school teams as stand-ins for the Falcons and Patriots. With players practicing pregame introductions, entering the stadium and some other situations, the network gets a sense of what certain camera angles will look like for viewers.<br />
<br />
Think of it as "blocking" for any staged production. While game action is not staged, preparation for what could happen can only lead to a better production.<br />
<br />
For the Fox team -- which might the best of any covering the NFL -- a little more preparation can only enhance a season's worth of work.<br />
<br />
Every part of the Fox team contributes to its success. From the producer-director combination of Richie Zyontz and Rich Russo to the core on-air duo (Joe Buck, Troy Aikman), a strong supporting cast (rules analyst Mike Pereira is unrivaled in his role) and dozens of camera operators and production personnel, the network has a good plan for how it wants to approach its NFL coverage.<br />
<br />
"We focus on visual storytelling, and we've worked together so long that we have a good sense of each other. Sometimes the guys in the booth might start with a story and we follow their lead. Sometimes it's the other way," said Russo, who will be directing his third Super Bowl. He's worked 14 games since making his debut as a broadcast associate with CBS in 1986. He's directed the international broadcast of the Super Bowl six times.<br />
<br />
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For a normal NFL game Fox uses about a dozen cameras.
On Sunday, there will be more than four times that number. Counting small cameras focused on the game clock and embedded in end zone pylons,
Fox will have more than 90 cameras in the stadium.<o:p></o:p></div>
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<br /></div>
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Russo likes close-up reaction shots, often in slow motion if
it’s a player who made a mistake, to help tell stories for viewers. He also likes traditional angles for game
action. So, high-sideline shots making viewers feel like they have the best
seat in the house will be appropriately common. <o:p></o:p></div>
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<br /></div>
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"You want to give the viewer the best seat in the house," said Russo, who has earned 10 Emmy Awards for his work. Each week before a game he crafts a detailed camera plan that he shares with camera operators. It outlines which cameras focus on which players in specific down-and-distance situations. It also offers numerous if-then options based on game situation -- meaning the TV team enters the game with a storytelling approach specific to the teams involved and players on the field.</div>
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While video games have influenced how football games look on TV, especially with camera angles, Russo said the Super Bowl broadcast will use Skycam shots live on some kickoffs and for
replays. “We’ve talked about that a lot,” Russo said. “Those shots can be
interesting but for game action people expect the sideline shots.”<o:p></o:p></div>
<br />
Russo knows the biggest expectation some viewers bring to this year's game, too. As a result, he promises not to miss it -- if it happens. If the Patriots win, he'll make sure viewers see all of the Lombardi Trophy presentation. The tension between NFL
commissioner Roger Goodell and the Patriots organization in the wake of the
“deflategate” controversy means it could produce compelling interaction.<br />
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<br /></div>
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“I promise I will stay on them and won’t go anywhere else. I
know that's a moment people are curious about if New England wins,” Russo said.</div>
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</style>Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-12367758215552247512017-01-26T10:11:00.000-05:002017-01-26T10:17:38.907-05:00TV legend Musburger ready to retire, and will be missed<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEik__JmTX0fzrjq5iYsx_FwWVtUIF9fjNG24BflLcEDtnfdCDK2MLLjNE4TuDCUM9LDMTItFV4-X88ntTK7yhAb-kFeKuv_HMvUliNdqaVJthHfkkjGsCJOVs7nL17OBd9tbUSQ1RNDl3Y/s1600/Musburgerpsu.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="241" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEik__JmTX0fzrjq5iYsx_FwWVtUIF9fjNG24BflLcEDtnfdCDK2MLLjNE4TuDCUM9LDMTItFV4-X88ntTK7yhAb-kFeKuv_HMvUliNdqaVJthHfkkjGsCJOVs7nL17OBd9tbUSQ1RNDl3Y/s400/Musburgerpsu.jpg" width="400" /></a></div>
Another TV sports legend ends his career this week, and
peaking in at his last game might be worth the time.<br />
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Brent Musburger announced Wednesday that the
Georgia-Kentucky men’s basketball game Tuesday (9 p.m., ESPN) would be his
final assignment in a career on national TV that stretches to the 1970s.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Musburger, 77, first came to prominence with CBS Sports,
handling some play-by-play duties before moving into the studio as host of the
highly rated and trend-setting “NFL Today.” That’s where his familiar “You are
looking live …” scene setter was created as the show -- which was the precursor
to studio shows as we know them -- took viewers from game to game.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
He spent 15 years with CBS Sports, working the NCAA Final
Four, the NBA, the Masters, U.S. Open tennis, the Belmont Stakes, the College
World Series and NASCAR races, among many assignments. He also worked MLB
playoffs for CBS Radio.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In 1990, he was surprisingly fired on the eve of the NCAA
men’s basketball championship game between Duke and UNLV. He worked the game,
offered a more-than-kind on-air farewell with partner Billy Packer and joined
ABC Sports a few months later.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
One of his first prominent assignments came at the
Little League World Series.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Then, as ABC was engulfed by ESPN, Musburger crafted a
stellar second half of his career -- becoming the voice of the network’s top
college football game each week and working seven BCS national championship
games. He was versatile as a host or play-by-play man for the NBA (including
the NBA Finals), golf, auto racing and more.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
He was never afraid to share an opinion, which made him
interesting -- even if it sometimes made him more of the show than necessary or
prompted controversy in play-by-play situations. He always enjoyed offering a
subtle reference or wink and nod to betting lines and odds during game,
something that endeared him to some portion of viewers and might’ve seemed out
of place to others.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Perhaps not surprisingly the Associated Press reported
Musburger, who lives in Las Vegas, did have some retirement plans in place. He
will help his family start a sports handicapping business and use some of the
millions of airline miles he earned for work for some fun travel. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
He also created a Twitter account (@brentmusburger) for the
first time last week, portending more commentary from him in retirement. It
grew to thousands of followers in the first few hours.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In part because of his opinions and certainly because of his
longevity (a direct result of his talent), Musburger brought gravitas to events
he worked. His voice allowed casual and die-hard fans alike to know what they
were watching was a big game -- or at least the biggest game the network had offer.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
His departure represents the latest in a list of
high-profile TV sports retirements (Dick Enberg, Vin Scully) in the past few
months. With the continued fragmentation of TV viewing habits, he might also be
one of the last people that everyone seems to know. A few successors to that
status remain, but they are getting fewer every year and every time a different
network works a different deal with another conference or league.<br />
<br />
Musburger will be missed for many reasons. His role as an
on-air leader for the sports viewing community at big events ranks among the
most important of those reasons.</div>
<div class="MsoNormal">
<o:p></o:p></div>
Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-35930876905307475662017-01-13T11:09:00.001-05:002017-01-13T11:16:00.158-05:00For Steelers playoff game, listen before you watch<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1frAe-I3OUEiouhvmkddX_ygxDS4xeICvDLScODvI02j54vnIhWoouDUZ8BGwLoiTXEw7vM7_QE9RmvLujuJ5iPaf3cm2LylKN4BUextkuTLO8JFBbqSVowSV_H6Yv6VW1OeNwnVLmYw/s1600/Steelerslogo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1frAe-I3OUEiouhvmkddX_ygxDS4xeICvDLScODvI02j54vnIhWoouDUZ8BGwLoiTXEw7vM7_QE9RmvLujuJ5iPaf3cm2LylKN4BUextkuTLO8JFBbqSVowSV_H6Yv6VW1OeNwnVLmYw/s320/Steelerslogo.jpg" width="320" /></a></div>
<div class="MsoNormal">
Planning to watch the Steelers-Chiefs playoff Sunday afternoon?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Before you do, listen. Seriously, find the Steelers pregame
show on radio, about 45 minutes before kickoff if you can, and listen to the
question-and-answer session with Steelers coach Mike Tomlin and Steelers.com
reporter Bob Labriola.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
While the coach’s pregame Q-and-A session was long the
province of play-by-play man Bill Hillgrove, Labriola has been handling the
assignment more often this season. Both are proven veterans covering the team,
but Labriola somehow elicits a little more from the coach.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Last week’s best example came when Labriola himself shunned
an easy storyline. He asked Tomlin if cold weather was less a factor in games
anymore because of better athletic apparel. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
To his credit, and with a dose of honesty, Tomlin agreed
that was the case and added another caveat. He said almost all stadiums have
heating systems under the turf these days, so that makes cold weather even less
of a factor.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The give and take was good. Not earth shattering, but at
least honest, getting away from a cold weather cliché. It was good radio.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In fairness, Labriola misses sometimes, as he did on a
different question last week. That was when he asked how the Steelers’ 5-1
record in division play would translate to the playoffs. Well, since the
division includes the hapless Browns and underachieving Bengals, it was hard to
believe 5-1 meant as much as he intimated. The question sounded like a softball.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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<!--StartFragment-->
<span style="font-family: "cambria"; font-size: 12.0pt;">Still, that’s nit-picky and rare. For folks who
want to “see” the Steelers better, listening first is a good idea.</span><!--EndFragment-->
Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-31281316354749353992017-01-08T22:15:00.000-05:002017-01-08T22:30:22.840-05:00ESPN's 'MegaCast' provides the best kind of excess<div class="separator" style="clear: both; text-align: center;">
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It’s excessive, overkill and way too much.</div>
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<o:p></o:p></div>
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<br /></div>
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It’s also almost perfection in terms of a sports broadcast.<o:p></o:p></div>
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<br /></div>
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That’s the MegaCast -- ESPN’s all-hands-on-deck,
every-outlet-possible approach to covering the College Football Playoff
championship game.<o:p></o:p></div>
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<br /></div>
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When Alabama and Clemson meet again Monday night (a rematch
of last season’s championship game), the MegaCast offers a little bit of
everything for just about everybody who has an interest in the final game of
the season. <o:p></o:p></div>
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Of course, ESPN provides the traditional game broadcast. The
network’s No. 1 on-air team, play-by-play man Chris Fowler and color
commentator Kirk Herbstreit, handle the coverage along with sideline reporters
Samantha Ponder and Tom Rinaldi.<o:p></o:p></div>
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<br /></div>
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On ESPN2, there’s a “homers broadcast” with former Clemson
QB Tajh Boyd and former Alabama center Barrett Jones. They’ll work the game
from the sidelines, and be encouraged to show their bias/enthusiasm as Joe
Tessitore handles play by play with contributions from Adam Amin.<o:p></o:p></div>
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<br /></div>
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Additional options include:<o:p></o:p></div>
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</span></span></span><!--[endif]-->“Coaches Film Room” on ESPNEWS, which airs with
limited commercial breaks. It’s exactly what it sounds like, coaches watching
the game and offering comments. Contributors this year include: Dino Babers,
Syracuse; PJ Fleck, Minnesota; Mark Helfrich,
formerly at Oregon; Mike CacIntrye, Colorado; and Matt Rhule, Baylor. Analyst
Brian Griese joins the coaches.<o:p></o:p></div>
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</span></span></span><!--[endif]-->“ESPN Voices” on ESPNU, which has an interesting
collection of ESPN analysts and contributors watching the game and commenting,
including Michelle Beadle, Keyshawn Johnson, Bill Walton and Marcellus Wiley. <o:p></o:p></div>
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<!--[if !supportLists]--><span style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">n<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->“Finebaum Film Room” on SEC Network, with again,
more people watching and talking, notably Paul Finebaum and network analysts
Greg McElroy and Booger McFarland.</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<br /></div>
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Finally, several options exist on ESPN3 (online), <span style="text-indent: -24px;">including an announcer-less game, an outlet with up-to-the-minute statistics and data, and even a view from just the stadium SkyCam.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
ESPN’s personnel and technological investment in the game
is, in general, excessive. That means more than 1,000 staff members on location in
Tampa. The network also has more than 90 cameras in the stadium, 35 replay machines and
70,000 feet of cable.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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MegaCast is great because it allows fans to control how they consume the content, and more and more people
expect and want that.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For ESPN, it’s pretty much a win-win scenario. There’s no
counter programming that would work against the national championship game anyway, so it has wisely
gone all-in with its approach. And with slightly different approaches to the same
thing, there’s an appealing variety.<o:p></o:p></div>
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Sure, some viewers could be confused by the "homers broadcast" if they somehow think that’s the main offering, but the network usually dos a
good job of differentiating. And the different options should serve
those who consume on multiple screens well.<o:p></o:p></div>
<div class="MsoNormal">
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Really the only thing ESPN could do better would be to tap social media around the game. Consistent on-screen handles and
hashtags would help people know how to contribute, feel a part of the
conversation and multiply the game’s impact. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Overall, the MegaCast is nearly perfect -- seemingly
gluttonous in some ways, but in other ways, so many ways, the future of sports
television. This marks the fourth MegaCast. With it, ESPN was the originator of multi-platform
offerings for big-time TV sports. It has been copied and grown as a result.
Those are good things for sports fans.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
So, enjoy the MegaCast on Monday. It’s worth watching, even
if you only consume the traditional piece, because that it exists matters.<br />
<br />
Maybe, someday, the NFL and the Super Bowl will notice, too.<br />
<br />
And, if you're not watching TV, the all-sports network has the game covered on ESPN Radio, too. That's a normal game broadcast with as strong pairing of Sean McDonough and Todd Blackledge.</div>
<div class="MsoNormal">
<o:p></o:p></div>
Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-78531425659627980902017-01-05T21:56:00.000-05:002017-01-05T21:59:45.901-05:00Finding room for 'retiring' Chris Berman an appropriate, savvy move by ESPN that benefits everyone involved<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrHifm_pEpcxUZqITxgTsvxNncbWmpeFz62YiIwHgV61lgXIpuohVhWffAA-XgVkIro6GDsfwsG4R88qObUV3XKYBep2tus3LxUI8Qokxaq6b8nxj9W6_74j0pRcBTY8v97a5C9rKWAeA/s1600/BermanChris.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrHifm_pEpcxUZqITxgTsvxNncbWmpeFz62YiIwHgV61lgXIpuohVhWffAA-XgVkIro6GDsfwsG4R88qObUV3XKYBep2tus3LxUI8Qokxaq6b8nxj9W6_74j0pRcBTY8v97a5C9rKWAeA/s400/BermanChris.jpg" width="400" /></a></div>
Everyone knew Chris Berman's role at ESPN would be reduced months ago, but what he would do when he "retired" was either avoided, because there was nothing to share, or speculated about, because the possibilities as a result of his departure at the all-sports network (and potentially at its competitors) was endless -- just too good to ignore.<br />
<br />
On Thursday, ESPN ended all the speculation. Berman, 61, while nudged toward a reduced role, would remain with the network that he helped build and define.<br />
<br />
A six-time National Sportscaster of the Year, Berman has been with ESPN since 1979. He arrived in Bristol, Conn., a month after the fledgling network launched. He was among the founding fathers of on-air talent for ESPN and his prominence grew as the network itself became a more powerful force in sports and society.<br />
<br />
When the NFL season ends though, Berman will be done with consistent, high-profile assignments. He has hosted "Sunday NFL Countdown" for 31 years, and was the lead host for coverage of the NFL Draft and Major League Baseball's Home Run Derby. Along with that, older viewers knew him for "SportsCenter" assignments and his pervasive use of nicknames as well as a trademark "back, back, back" call for home runs in baseball highlights, and at the Derby.<br />
<br />
His signature approach connected with fans, especially earlier in his career. To some that same approach later seemed dated, and as he continued with it some perceived him as tone deaf to criticism. Still, Berman seems mostly respected by colleagues and peers who publicly shared abundant praise after the ESPN announcement.<br />
<br />
Also, criticisms of his approach and work have generally seemed like a faddish/media-only practice not parroted by regular fans who were comfortable with his schtick. Ultimately, it was not a made-for-TV thing. Berman was himself and it worked for more than three decades.<br />
<br />
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<br />
<br />
In retirement, he'll "make appearances on-air" and "serve in public-facing roles," according to the ESPN release. While he will not be involved with studio coverage of the NFL on a week-to-week basis, he will appear each week on "Monday Night Countdown" with opinion pieces and perspective on historical events. He'll also host "NFL PrimeTime" highlights after the NFL's conference championship games and the Super Bowl.<br />
<br />
Along with those football duties, he'll handle play-by-play during the MLB Divisional Playoffs on ESPN Radio and participate in the annual ESPYS Awards.<br />
<br />
In a timely and well done interview (above), Berman told John Ourand of <i>Sports Business Journal</i> that he never considered leaving ESPN, and that he wanted to end his career where it started. He said the lull from when it became public that he would be retiring until the announcement was due in large part because he was in the middle of his season. Just as athletes and teams often do not negotiate in the midst of a season, Berman said that was his approach the past few months as well.<br />
<br />
"I'm leaving, but I'm staying," he said. Berman said having the ability to pick his spots and spend more time with his wife at their home in Maui was appealing. "It'll be different, but I'm around."<br />
<br />
Berman leaves ESPN at a time when the network, while much bigger and more pervasive than what it was in 1979, remains perhaps just as challenged as the start-up entity was three-plus decades ago. Back then, ESPN was seeking relevance. It built that, long before it could afford to spend for sports rights fees, on the personalities of its on-air talent -- people like Berman. In some ways especially Berman.<br />
<br />
Now, with subscribers cutting their cable cords by the thousands on a regular basis, with so many more outlets for sports news and information available, and with bloggers, critics and Internet snarks ready to share an opinion about anything, the chances of a personality cutting through the clutter and making a difference (let alone a mark on ratings and viewership) seems much more unlikely.<br />
<br />
Berman deserves a spot on any Mount Rushmore of ESPN talent. There's no doubt about that. He has been the face of the place for the lifetime of many sports fans. Sure, his approach might seem silly to some anymore, but he's passionate, solid and talented.<br />
<br />
It was wise of him and the network for him to remain as some sort of elder statesman. That's much better than having him leave for someplace else. Even if it was unlikely, and even if he was not appreciated by some, that would've hurt everyone involved -- like an all-time player in any sport finishing his career in some other city.<br />
<br />
So, while things like his "Swami" segments and "The Two Minute Drill" might no longer get airtime, and perhaps appropriately so, Berman, who received the Pro Football Hall of Fame's Pete Rozell Radio-Television Award for longtime exceptional contributions in 2010, will still be where he belongs -- on ESPN.Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-73722469428923457652016-12-26T21:56:00.000-05:002016-12-27T12:17:00.868-05:00'GameDay,' Johnson, Ali coverage among best of 2016<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/7zo0Gfw9tes" width="480"></iframe><br />
<div class="MsoNormal">
With just a few days left in 2016, that’s enough time to
take one last look back at 2016 in terms of sports television with my
selections for the best individuals and moments of the year. Here we go:<o:p></o:p></div>
<div class="MsoNormal">
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<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Best Studio Show</b>:
“College GameDay,” ESPN. The show remains, by just a smidge over “Inside the
NBA” on TNT, the best pregame programming available in any sport. It gets bonus
points for ambition by broadcasting on location each week. Plus, it combines
consistency and known quantities with a willingness to try new things. Its hold
on the top spot remains more precarious than in previous years, though, as the
result of talent changes (and expect more of those as soon as next season). The
“MLB Postseason Show” on Fox/Fox Sports 1 deserves note for some big moments
this season, too.<o:p></o:p></div>
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<b style="mso-bidi-font-weight: normal;">Best Studio Host:</b>
Ernie Johnson, “Inside the NBA” (TNT). He stands out for his consistent,
quality work. On a program full of personalities, his personality shines
through and he makes room for everyone to make their points. It’s thanks in
large part to him that the show can be both comfortable and fun. It’s also
honest and endearing -- and that’s all because of the humble, well-prepared Johnson,
who had two moments go viral late in the year with a compelling and sincere post-election
opinion piece (above) and with the poem he read at the funeral for colleague Craig
Sager. Johnson’s just a good guy who regularly does great work.<o:p></o:p></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;">Best Play-by-Play
Team</b>: Mike Emrick/Eddie Olczyk, NBC/NBC Sports Network. If the NHL were as
popular as the NFL, this combination would be revered. As it is, those who
follow hockey and simply appreciate good sports television know they’re the
best in the business. While Emrick provides context and emotion, Olczyk keeps
pace with information and insights.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Best Play-by-Play
Talent</b>: Sean McDonough, ESPN/ABC. Pick a sport (college basketball, college
football, NFL, baseball) and McDonough can handle the call. He’s steady, and he
also brings a bit of attitude -- not afraid to critique NFL officiating for
example -- that make his work enjoyable. As a result, he sounds less of a
company man for the respective broadcast partners and more like and informed,
unbiased pro doing his job. That’s something fans of every sport appreciate.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Best Color Commentator</b>:
John Smoltz, Fox/Fox Sports 1. Elevated to the network’s top baseball team
(with Joe Buck) in 2016, Smoltz was steady during the regular season and then
super in the postseason. He made point that educated and informed viewers. He
shared experiences from his career. He was concise and prepared. He was the
best in the business at his job last year.<o:p></o:p></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;">Best Sideline
Reporter</b>: Doris Burke, ESPN/ABC. It is the must unforgiving job in all of
sports TV. Sideline reporters rarely get much time to share information, often
seem like an extravagance (Really, a full salary invested in NFL reporters who
get maybe three minutes of airtime a game?) and more often come across and
inane -- even when they are prepared. Still, Burke’s work consistently stands
out. She’s a respected pro who usually avoids silliness and does her job.
That’s appreciated and refreshing.<o:p></o:p></div>
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<b style="mso-bidi-font-weight: normal;">Best Insider/Expert:</b>
Adam Schefter, ESPN/ABC. Every network has a top information person, and some
have several who get billing or credit as being well connected with people in
front offices across the sport. Few rival Schefter, though. He often carries
two telephones and never seems to sleep or miss a story. Sure, he’s missed
some, but he’s one of the most valuable talents at ESPN for a reason. And
that’s because he meets the expectations of NFL fans, who trust that he’ll
break stories and if he does not he’ll find a way to get information they want.<o:p></o:p></div>
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<b style="mso-bidi-font-weight: normal;">TV Moment/Story of
the Year</b>: Death of Muhammad Ali, ESPN. Legendary boxer Muhammed Ali died
June 3, 2016. It was a Saturday and news of his death was reported by ESPN at
12:28 a.m. Sunday. Fortuitously for the network, that came while “SportsCenter”
was on the air and ESPN then went with commercial-free coverage until 4:14 a.m.
-- nearly four consecutive hours. Ali’s death deserved that kind of coverage
for many reasons, and that ESPN delivered was a testament to its spot as the
all-sports network its competitors hope to become. Plus, ESPN’s work was more
than talking heads. Thanks to those who were on air, those behind the scenes
had time to compile footage for highlights while still others made calls to get
guests on the phone and on camera from locations across the country. It was
stellar work.<o:p></o:p></div>
Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-56113073328115079502016-09-21T22:34:00.001-04:002016-09-21T22:35:37.646-04:00It's 'Tailgate' time on BTN, and that's a good thing for fans<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTh9dDF-psMFH3iP07PAEXl1VKUOE6J75fHd2F8yhSGEyoqMQZFPnQ2zNUNQ0-svH-StKCzmqhDDB4aG0BYGOklHlUjUhAk2O0I1PlxufBZmtxfovJMjtTtbMSXtodfBC6H-SDmQuf0p0/s1600/btntailgate.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTh9dDF-psMFH3iP07PAEXl1VKUOE6J75fHd2F8yhSGEyoqMQZFPnQ2zNUNQ0-svH-StKCzmqhDDB4aG0BYGOklHlUjUhAk2O0I1PlxufBZmtxfovJMjtTtbMSXtodfBC6H-SDmQuf0p0/s400/btntailgate.jpg" width="400" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
While the launch of the Big Ten Network in 2007 was
aspirational and audacious (a first-of-its-kind network specific to a college
athletic conference seemed both precarious and prescient back then), the
network’s latest endeavor comes with many similar challenges -- and, like BTN
itself, with room for ample success.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The debut of “BTN Tailgate,” an on-site pregame show
originating each week from a conference football game, comes Saturday from East
Lansing, Mich., site of the matchup between No. 11 Wisconsin and No. 8 Michigan
State. <o:p></o:p></div>
<div class="MsoNormal">
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The show debuts at 10:30 a.m. and the game, which also airs
on BTN, kicks off at noon. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Producer Marc Carman, like a head coach with a talented
team, is ready for the months of preparation and meetings to turn into an
actual show. He has some typical logistical concerns (any good producer would)
but those pale in comparison to his excitement.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
“I’m just looking forward to getting into the truck,” Carman
said. “I’m not worried about content and look. I’m not worried about
attendance. There’s no better more important game in America this weekend and
we’re there. Plus it’s a noon game, and we’re 90 minutes out.”<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The “Tailgate” team -- host Dave Revsine and analysts Gerry
DiNardo and Anthony Adams -- has been working through rehearsals for weeks.
There was no live audience, of course, but mock storylines, standing segments
and repetitions together have been important in building the most important
part of any show: chemistry.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Carman expects the show to possess an energy and personality,
and he expects that to come across well with viewers. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
In addition, he thinks preparation has put the production
team in a good position to utilize the “Tailgate” set to its fullest potential
during the inaugural season.<span style="mso-spacerun: yes;"> </span>The
footprint of the site will not rival that of ESPN’s award-winning “College
GameDay” and BTN wisely plans to take a measured approach to the this season.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For example, there will be no mock football field for live
demonstrations of Xs and Os or separate standup areas for reporters. For
“Tailgate” simple might simply be the route to success in the inaugural season.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
“For the most part our set will be our home base,” Carman
said. The network has invested abundant time in finding just the right place for
the set each week, too. That included site visits to every conference school
during the summer. The biggest motivation was finding places with heavy foot
traffic and where college students could congregate.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Thanks to “GameDay,” college football fans of all ages know
the drill with on-site pregame shows. It’s largely about fans and interaction,
a model perfected by “GameDay” and practiced by and by any number of other,
not-quite-as-good studio shows on other networks and for other sports.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
While the shadow of “GameDay” could loom over the launch of
“BTN Tailgate,” Carman insists that’s not the case. He and his team are focused
only on their endeavor.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
“I’m not going in thinking we’re trying to compete with
‘GameDay.’ We’re not going to be that. They’re 20-plus years in. We’re starting
from where we’re starting,” Carman said. “I’m much more personally focused on
what we’re doing. Our mindset it to do a great 90 minutes and go from there.”<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
“I really feel like we’re moving in a good direction.<span style="mso-spacerun: yes;"> </span>I don’t think there’s a tone of comparing.”<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
Make no mistakes, though, there will be comparisons. And, if
BTN’s track record is any indication, “Tailgate” should live up to a
viewer-pleasing standard. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Best of all for the network, the show has already earned
strong support from sponsors. Of course that includes a debate segment, dubbed
Slim Jim Settle the Beef, and four presenting sponsors -- each with its own on-site
presence. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
All of that support is enough to make network officials
optimistic about an even longer version of “BTN Tailgate” next year. First
things first, though -- an initial show with a look and feel Carman thinks
viewers will like and an on-air team he thinks they’ll like even more. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The network has rallied about the program, too.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
“This is my sixth year at BTN and I’ve never seen a more coordinated
effort to prepare everything as I have for this show,” Carman said.<b style="mso-bidi-font-weight: normal;"> “</b>Our communications, our event
planning, so many groups have come together. For me all that starts to unlock great
possibilities for what we can do and the stories we can tell.”<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
On location, BTN promises more than just the chance to watch
TV happen. While the show airs at 10:30 a.m., activities begin at 9 a.m. and
include a DJ and ample interaction between the on-air talent and fans.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This week’s show is the first of six campus visits already
set for the “Tailgate” this season. Once November begins, the show will move to
more week-by-week approach, allowing it to “be where it should for the games it
should,” according to Carman. <o:p></o:p></div>
<div class="MsoNormal">
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<div class="MsoNormal">
For now, where “BTN Tailgate” should be is on TV each week
at 10:30 a.m., and that should be a good thing for viewers.<o:p></o:p></div>
Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-18768731941063904442016-08-22T17:31:00.000-04:002016-08-22T17:35:39.620-04:00Close-to-home death challenges ESPN as it honors Saunders, but does not offer a cause<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcEqcsaPICfEEstuRQn5Iej6YPAHuRujaSyxWIrPIAHNXgjKoEqUzXztoz4zsIn9Vm7cPno0Gk7okgWgrJDlOzVOG236HL6NDTFuPKg5r2HIGQB65WIuKqQa3bdcie7FE6qko7EJ8vkaI/s1600/SaundersJohn.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcEqcsaPICfEEstuRQn5Iej6YPAHuRujaSyxWIrPIAHNXgjKoEqUzXztoz4zsIn9Vm7cPno0Gk7okgWgrJDlOzVOG236HL6NDTFuPKg5r2HIGQB65WIuKqQa3bdcie7FE6qko7EJ8vkaI/s1600/SaundersJohn.jpg" /></a></div>
<i>(Reprinted from Aug. 21 Altoona Mirror.)</i><br />
<br />
It’s been 11 days since ESPN’s John Saunders died and while
the praise for his career and testimonials about him as a colleague and person
have been appropriate, compelling, emotional and honest, there’s still
something missing about the story… any form of journalism.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Not to be morbid, but viewers who invested hundreds of hours
of their lives, probably more, watching Saunders great work through the years
still do not know how he died.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Sure, we’re not his family, and his family can certainly
choose to share what they wish, but TV and radio provide a special forum, one
that helps build a bond, between those who work in the industry and those of us
who consume their work. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In Saunders’ case we got quality every time, no matter the
assignment. He was solid, in studio or on play by play, whether it was college
football or some other sport. He seemed unflappable, and that’s how his
colleagues have portrayed him in the past week or so.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In that way, we as viewers feel validated -- that the person
we saw was the person he was. Maybe it’s just me, but it would be nice to know
what really happened. It would not make us feel less of him, but it might help
us better understand the circumstances of a family member or someone else we
know. Maybe we could better support a cause or an individual as a result.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
What’s frustrating is that had any other 61-year-old sports
personality of Saunders’ stature died ESPN would have at least provided some
context and indication about the person’s death. In this case, though, everyone
at ESPN seems to close to the story to step back and report. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Kudos to Saunders’ colleagues on the Sunday morning roundtable,
“The Sports Reporters,” for at least acknowledging Saunders’ ill health and
battle with diabetes during on-air testimonials last week. Other reports have hinted
at depression and long-standing injuries.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Viewers, folks who pay a cable bill or want to trust ESPN
for its journalism, might not deserve all the specifics but they do at least
deserve some reporting related to the story. It’s too bad that has not
happened.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Cliché corner<o:p></o:p></b></div>
<div class="MsoNormal">
It seems like the start of football season inevitably means
an onslaught of more sports clichés and unchecked silliness than almost any
other time of the year.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Two examples came to mind again this past week, and each
prompted either a question or a need for more information, which is why such
clichés fail and frustrate audiences (whether they’re listening, reading or
watching).<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
First, a TV report stated that a football player “gained 10
pounds of muscle in the offseason.” No media member ever reports if someone
gains 10 pounds of fat. Maybe the media might note that someone gained weight
or looks overweight but if you start a sentence with “gained 10 pounds …” and
ask a long-time sports consumer to finish the sentence, they know the cliché as
well and will invariably state “… of fat.” It’s just lazy work.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Second, over use of jargon is often the result of a reporter
trying to show their expertise while consistently not serving the audience. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It was prominent in Penn State football stories recently
about the linebackers, who play the “mike,” “sam” and “will” positions. Sure,
there are savvy football fans who know that means middle, strong and weak side,
respectively. And they might even know how a team defines its strong and weak
side alignments.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Here’s the thing, though, journalists and media should serve
an audience by making things easy to understand or even educating them. Just
tossing out the mike, sam or will does none of that. Providing context would be
helpful, and is honestly necessary.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">‘Tailgate’ time<o:p></o:p></b></div>
<div class="MsoNormal">
Big Ten Network plans to unveil an on-site, Big Ten
Conference-specific pregame TV show similar to ESPN’s ultra-successful “College
GameDay” this fall.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
“BTN Tailgate” will debut Sept. 24 from the
Wisconsin-Michigan State game in East Lansing, Michigan, that morning. The show
airs live, beginning at 10:30 a.m., hosted by BTN’s Dave Revsine with analysts
Gerry DiNardo and Anthony Adams, the former Penn State standout who played for
the Chicago Bears.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Network officials expect the show, like “GameDay,” to rotate
among campus sites during the season.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If Penn State can start strong, its home games with
Minnesota (Oct. 8), Ohio State (Oct. 22) and Iowa (Nov. 5) all could be worthy
of consideration for a “Tailgate” visit.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
“GameDay” has not visited Happy Valley since Sept. 26, 2009,
when Iowa traveled to for an 8 p.m. game and secured a 21-10 victory.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Tuner tidbits</b><o:p></o:p></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">n<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->The Steelers’ third preseason game, a trip to
New Orleans to play the Saints, airs at 8 p.m. Thursday on WTAJ-TV (Channel
10).<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">n<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->This week means a full slate of action at the
Little League World Series. While the money that drives the event, both for
ESPN and Little League itself, seems obscene, and the happy-happy, joy-joy
stories for the week probably are more true than false, its fairly easy for me
to get over those critiques because the approach and intimacy of the broadcasts
do produce generally good TV. Plus, my affinity for the event probably dulls my
cynicism a bit.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">n<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Man, UFC’s Conor McGregor knows how to shape
himself as a media spectacle and try to sell tickets for his pay-per-view
events. His match Saturday night with Nate Diaz at UFC 202 ended after press
time, but there’s no doubt McGregor is a champ in terms of promotion -- and
UFC, despite a supposedly strained relationship with him, has milked that skill
for all the media attention it can. That’s a big part of what can drive what
it’s all about it boxing and UFC. But, while boxing has not been able to build
or support such breakout personalities, several UFC types play well in the
media.</div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">n<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->In recent months ESPN has devoted more and more
airtime and online attention to pro wrestling. Weekly segments with WWE
“superstars” and more stories online about events and news, including tonight’s
“SummerSlam,” represent a hopeful approach for ESPN, as it hopes to attract a
few more TV and web viewers. It’s hard to argue that attention for the troupe’s
scripted events represent any form of journalistic progress for ESPN. At the
same time, because ESPN has lost multiple millions of subscribers (it’s base
had dropped from nearly 100 million to just under 90 million in the past couple
of years because many have moved away from cable), it’s probably happy to
secure any form of consistent audience it can find.<o:p></o:p></div>
Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-89401817104960639652016-07-05T21:06:00.002-04:002016-07-05T21:07:14.263-04:00Penn State's big loss to N.Y. Jets -- and it's not the QBMost Penn State fans do not know his name, but they probably
appreciate his work and know a bit more about their favorite varsity sports
teams because of his dedication and talent.<br />
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<o:p></o:p></div>
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For the past eight years Penn State alumnus Tony Mancuso has
worked for the university’s athletic department. He helped grow the online
presence for athletics and largely drove the use of video.<o:p></o:p></div>
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<br /></div>
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His feature stories and multimedia work provided behind-the-scenes
access to big moments for the most high-profile teams and offered glimpses at
the interesting and passionate personalities who drove all of Penn State’s 31
varsity sports teams.<o:p></o:p></div>
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Honestly, Mancuso was a behind-the-scenes force himself -- taking
an opportunity for what was ostensibly a content creation and writing job and
making it bigger and better. He was a member of the team, but he made the team
better.<o:p></o:p></div>
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He experimented and taught himself video skills to
complement his strong writing. He became the go-to man for compelling online
content as Penn State worked to tell its own story and deliver information
directly to fans. He was invariably a good-news guy, which coaches and
student-athletes appreciated and which had to make his always busy, tug-me-in-every-possible-direction
position enjoyable.<o:p></o:p></div>
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By his own count, Mancuso covered Penn State events in 26
states and two countries. There were games, practices, Coaches Caravans, other
special events and so much more.<o:p></o:p></div>
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Mancuso also managed a group of student writers that
regularly populated the Nittany Lion All-Sports Blog, which can be found at
GoPSUsports.com online. When he started, there were five student writers and
that group grew to a dozen the past few years.<o:p></o:p></div>
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Plus, Mancuso, at a time when the athletic department was
enduring terrible turmoil, seemed to be in the right place at the right time. <o:p></o:p></div>
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He was almost always right there beside Bill O’Brien when
the football coach made his rounds locally, regionally and nationally. He did
much of the same when James Franklin took control of the program.<o:p></o:p></div>
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The resulting content was compelling and honest (at least as
honest as possible for program- or team-created content).<o:p></o:p></div>
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It was not just football (103 consecutive games). Mancuso
was everywhere, covering regular season and postseason competitions in every
varsity sport. There were also national championships in fencing, men’s
gymnastics, women’s soccer, women’s volleyball and wrestling, as well as almost
every single success for the athletic program along the way.<o:p></o:p></div>
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He was not everywhere, it just seemed that way.<o:p></o:p></div>
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His genuine, inquisitive nature made his interviews with
everyone from freshmen standouts to athletic directors (there were at three
during his time on the job) interesting. Sure, he was the in-house guy, but he
was savvy enough to bring some fandom and perspective to the position for it to
work really well.<o:p></o:p></div>
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His presence also coincided with an explosion of the use of
the internet and videos to connect fans to teams. Not surprisingly, interest in
Penn State was reflected in online visitors. The blog on GoPSUsports.com
attracted a few thousand visitors in 2010. The past three years, there have
been more than 1 million visits each year.<o:p></o:p></div>
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Mancuso would deflect praise, and he did not develop the
Penn State sports website alonre, nor did he hold any sort of major editorial
control. That’s just a disclaimer, though.<o:p></o:p></div>
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His drive, personality and talent made the blog worth
visiting. His use of video made the big-budget, big-time department personal.
His work also made some of Penn State’s icier people at least a little
personable.<o:p></o:p></div>
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He did quality work that benefited the program overall, and
that fans should appreciate. And if they did not notice his work already, they
might notice his absence going forward.<o:p></o:p></div>
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Mancuso recently accepted a digital media position with the
New York Jets. His last day of work at Penn State was Friday. <o:p></o:p></div>
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With the Jets, he’ll make decisions about what appears
online and how it’s used, which videos accompany stories, how information gets
used on social media and much more. He earned the opportunity, based on his Penn
State track record and after participating in eight-week-long hiring process
that included 16 (yes, 16) interviews. <o:p></o:p></div>
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At Penn State, his loss will be significant. Too often the
university finds ways to create layers, allowing a couple of people to do the
job that one person could typically handle. <o:p></o:p></div>
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<br /></div>
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Mancuso is not typical, though. Finding one person to
replace him will not be easy. In fact, it’s probably unfair to his eventual successor
to expect them to meet the standard he established. <o:p></o:p></div>
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For the sake of fans, hopefully someone can at least come
close. But it will not be easy.<o:p></o:p></div>
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<br /></div>
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When news of Mancuso’s move made it to me, two things came
to mind. First, good for him (and Christian Hackenberg who will have a familiar
face around). Second, Mancuso seemed to typify a saying by one of my favorite
Penn Staters, men’s volleyball coach Mark Pavlik. With consistency, Pavlik
talks about Penn Staters as ordinary people who do extraordinary things. That’s
Mancuso. <o:p></o:p></div>
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<br /></div>
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As he departs, Penn State loses a good person and fans lose
a valuable member of the media who provided important connections to their
favorite teams.</div>
Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-19373137552806868902016-05-27T13:23:00.002-04:002016-05-27T13:23:28.569-04:00As summer begins, it's slow season for BTN<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwZvqQVITKDdw1tWJW-CJtbAk0S2c7oFmQ_ajEOu1lv063-vC2B_cOWOAdVNm0j2tqgzmxRjBM5gtRaIuMw_JvMKCCcI8GVBoGaKsV7ziishIg8iy-vkw3ASCvdqBnD1v3nmTXmAeQ6mA/s1600/btnlogo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="155" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwZvqQVITKDdw1tWJW-CJtbAk0S2c7oFmQ_ajEOu1lv063-vC2B_cOWOAdVNm0j2tqgzmxRjBM5gtRaIuMw_JvMKCCcI8GVBoGaKsV7ziishIg8iy-vkw3ASCvdqBnD1v3nmTXmAeQ6mA/s320/btnlogo.jpg" width="320" /></a></div>
<div class="MsoNormal">
If it’s almost June, it’s almost the toughest time of the
year for the Big Ten Network. With the academic year over at member
institutions and spring sports seasons winding down, programmers know it’s the
slow season on BTN.<o:p></o:p></div>
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“Once baseball and softball and lacrosse end, it does become
a challenge for us,” said Michael Calderon, BTN’s vice president of programming
and digital media. Without live games -- the most valuable asset for any
network that carries sports -- driving viewership becomes a bigger
challenge. Calderon and his team embrace the challenge and related
opportunities, though.<o:p></o:p></div>
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“We’ve tried different things in the past -- school-themed
days, sports-themed days,” Calderon said. “The one thing I think we’ve learned
in our first nine years is that peoples’ attention spans are shorter and
shorter.”<o:p></o:p></div>
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<br /></div>
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To accommodate that, BTN changed the format of almost all
its game replays 18 months ago. All replays now feature only more recent parts
of the BTN library, games broadcast in high definition, and must fit in a
60-minute window. <o:p></o:p></div>
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BTN’s lean editing staff and several interns will stay busy
this summer. Calderon said the network plans to edit and air at least 45 more
games. He thinks another two dozen games could get edited as well.<o:p></o:p></div>
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Summer interns often focus on editing specific projects --
clips related to a school or a list of players from a school or a sport. It’s
all valuable work that helps boost BTN’s archives and put the network in a
position to better serve viewers.<o:p></o:p></div>
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Calderon and his team, who are in regular contact with any
number of stakeholders (including administrators, coaches, faculty
representatives, sports information personnel and even Fox Sports, which owns
51 percent of BTN), already have a lot of programming set for fall and winter
seasons.<o:p></o:p></div>
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Some prime time BTN football games were announced a few
weeks ago and Calderon said schedules for fall Olympic sports are 99 percent
complete. Balancing the schedule during the busy season provides and even
bigger challenge than planning and preparing during the briefly slow summer. <o:p></o:p></div>
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“The most difficult thing is trying to squeeze 500-plus live
events into a nine-month calendar. There are a lot of fluid parts. It’s a
jigsaw puzzle,” Calderon said. “It’s a big challenge to put it all together but
it’s a lot of fun as well. We try to work to have a more macro schedule, so
we’re not doing women’s soccer or men’s soccer in a silo. We consider all four
sports (men’s and women’s soccer, field hockey and women’s volleyball)
together, so we can put the best of the best on TV.”<o:p></o:p></div>
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<br /></div>
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Also, Calderon said nobody at BTN specifically tracks which
conference schools appear on TV any more than any others. At best, it’s an
informal process. “We try to be fair,” he said. “Certainly if we do a football
or basketball themed week there are schools that are better at those sports
than others, and might show up more as a result. We know we’re all partners,
though.”<o:p></o:p></div>
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Even when all the games are set, an actual broadcast
schedule gets announced only two weeks ahead of time. So, July’s schedule --
which will include the start of football season thanks to the conference’s
media days and meetings -- should be announced in mid-June.<o:p></o:p></div>
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“Once we get to the kickoff luncheon in July, things get
into gear,” Calderon said.<o:p></o:p></div>
Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-25755458237818553762016-03-15T22:18:00.001-04:002016-03-15T22:18:09.210-04:00Media-themed bracket wise for local sports talk<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXS7D3eikEHXSHbfgJh0AVl6MDNoI2rZkW6PT75EaXwX0M9KEzVivgGvLqZxBgoJQ7KYhho726BrbarREXOxelRx64KsNEAli8TqUZgBKyLPX9LzUFZ8J56Ancy0gCbqzQ6vw4uXNZ-ao/s1600/gigerbracket.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXS7D3eikEHXSHbfgJh0AVl6MDNoI2rZkW6PT75EaXwX0M9KEzVivgGvLqZxBgoJQ7KYhho726BrbarREXOxelRx64KsNEAli8TqUZgBKyLPX9LzUFZ8J56Ancy0gCbqzQ6vw4uXNZ-ao/s320/gigerbracket.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Cory Giger's handwritten seeds for the "tournament."</td></tr>
</tbody></table>
It's not an original idea by any stretch of the imagination, but latching onto the NCAA Tournament with a regional "tournament" focused on the Most Annoying Media Member was a good move by the namesake of "Sports Talk with Cory Giger," which airs in the Altoona and State College media markets from 4 to 6 p.m. weekdays.<br />
<br />
Giger made himself the top seed in the event and built a 16-person field of personalities that his listeners know by their efforts, or at least their reputations.<br />
<br />
After the first round of play -- contested by voting at Giger's Twitter account (<a href="https://twitter.com/CoryGiger">@CoryGiger)</a> -- trimmed the field in half, eight competitors remained. And it was an interesting mix.<br />
<br />
Those quarterfinals featured:<br />
<b>1 Giger vs. 8 Neil Rudel</b><br />
That's the <i>Altoona Mirror </i>sports writer and radio host vs. the same paper's managing editor (Rudel), known as one of the longest-tenured members on the Penn State sports beat. Giger had a a solid early lead in voting for Most Annoying among the pair. By job description alone, that probably makes sense. When he advances, Giger could face an interesting semifinal challenge.<br />
<b><br /></b>
<b>2 Dave Jones vs. 10 Ron Musselman</b><br />
This matchup features <i>Patirot-News</i>/Pennlive columnist <a href="http://connect.pennlive.com/staff/djones/posts.html">Jones</a>, perhaps the least self-effacing member of the Penn State media contingent. He's developed strong sources on the beat, though, and even when not present ranks as a presence in the media room. He's proven and solid at his job, and, in the mind of some Penn State fans, could rank as annoying. More interesting is that Musselman, absent from the Penn State beat and the media market overall until being hired in the past week or so by WJAC, advanced in the first round. He made news while covering Penn State when Joe Paterno was the coach (<a href="http://www.post-gazette.com/sports/2007/10/11/Paterno-says-he-took-part-in-traffic-incident/stories/200710110407">with a road rage story</a>) and again when Bill O'Brien was in charge (with the coach famously calling the reporter by a different first name while knowing the difference). Those were during stints with the Pittsburgh Post-Gazette. He also previously worked for StateCollege.com<br />
<b><br /></b>
<b>3 Mark Madden vs. 6 Jerry Valeri</b><br />
A late addition but a high seed, <a href="http://www.1059thex.com/onair/mark-madden-25939/">Madden</a> might not be heard by many people in the Altoona/State College markets unless they are Pittsburgh Penguins fans, or die-hards who find his work online. There's no doubt he's polarizing, but that also means he's effective at his job. Sometimes, true to his affinity for pro wresting, it sometimes feels as if he's playing the heel, but he shows his journalistic chips often enough to offset the silliness -- at least for me. Conversely, Valeri, who does not work in sports, other than being a fans and some occasional Penn State public address opportunities, would seem to be a walkover opponent for Double M. Valeri can be annoying, but he has seemingly found his niche as a morning-drive host on a State College country station. He often does double duty, and more, for Forever Broadcasting. He might merit a spot in the field for conversation sake, but the six seed is generous and the Madden matchup seems tough.<br />
<br />
<b>4 Phil Grosz vs. 5 Dejan Kovacevic </b><br />
This quarterfinal matches the longtime publisher of <i>Blue-White Illustrated</i> (Grosz) and the entrepreneur and journalist who moved form newspapers to launch his own <a href="http://www.poynter.org/2015/pittsburgh-tribune-review-sports-columnist-gives-it-all-up-to-be-his-own-boss/357759/">subscriber and sponsor driven website</a> focused on Pittsburgh sports (Kovacevic). It's hard to paint Grosz as annoying in a bad manner. He's a character, a hard-working early adopter with recruiting coverage and has worked to keep his publication relevant as the market has gotten more cluttered. While Kovacevic's approach has gotten off to a strong start, it has been more than a business success. In the last week specifically, his site, http://dkpittsburghsports.com/, broke the news of the suspension of Steelers receiver Martavis Bryant -- and the reaction for people seeking more information subsequently broke the website. Briefly. Kovacevic's personal touch and strong opinions might make him annoying to some, and help him advance in this tournament, but that hardly makes him a bad guy.<br />
<br />
The event will conclude in the next couple of days on Twitter, and, honestly, there's not a bad guy in the bunch. Giger has appropriately made the tournament a fun endeavor and hopefully those involved will as well. (Unfortunately, in an oversight, there was not a single women in the field.)<br />
<br />
All who remain have a tough-enough skin to deal with an eventual Most Annoying Media Member title, and the semifinals seem primed to feature Giger, Kovacevic, Madden and Musselman -- in a slight upset. After that, Madden's bombast could propel him into a finals matchup with Giger.<br />
<br />
The real winner in anything like this should be listeners, though.<br />
<br />
Yes, it's contrived. Yes, it can seem self-serving but it's still decent radio and a way to drive some interest and interaction. It's a model used regularly across the nation -- and, in my mind, perfected years ago on Philadelphia sports-talk radio with regular "Field of 64" segments that drove a day's worth of conversation and even allowed the hosts to overrule decisions made by callers.Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-50116962047077346362016-02-16T13:08:00.001-05:002016-02-16T13:09:05.825-05:00Cohn merits appointment viewing for 5,000th<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFqhoc4XwWoO_KO1tF2TPrVW4Rqw4yM4uQu1_pZR0xO8fnEKbYuc1Q7rg6Tnew5Lx-5j08m2lNh-DjRRnf7Wt8QJKwsP9o6cXMHlgba0NJ_R0e_zG3vhdyz_x5-QtJd2rC2I2D0xnThNY/s1600/Cohn_Linda_bio.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFqhoc4XwWoO_KO1tF2TPrVW4Rqw4yM4uQu1_pZR0xO8fnEKbYuc1Q7rg6Tnew5Lx-5j08m2lNh-DjRRnf7Wt8QJKwsP9o6cXMHlgba0NJ_R0e_zG3vhdyz_x5-QtJd2rC2I2D0xnThNY/s1600/Cohn_Linda_bio.jpg" /></a></div>
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She’s always made her mark by being a sports expert and journalist (even a fan) more than a
calendar girl, but Linda Cohn should merit appointment viewing -- mark your
calendars -- on Feb. 21.<br />
<br />
At 8 a.m. that Sunday, Cohn will host her 5,000<sup>th</sup>
“SportsCenter.” She has hosted more episodes of ESPN’s flagship news program
than any other anchor, male or female. In the buildup to the show, ESPN has
created a Twitter hashtag (#LCo5KSC).<br />
<br />
Cohn, who does her job well and consistently serves viewers, deserves the
attention she’ll get in the next week or so. She has proven her versatility
through the years on everything from studio shows to live events and radio
broadcasts.<br />
<br />
Amidst the growing mass of egotistical or ill-informed TV
types, it’s good to know trustable talents like Cohn remain.</div>
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<o:p></o:p></div>
Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-86729890126938638322016-02-15T12:23:00.002-05:002016-02-15T12:25:20.265-05:00Expect more Peyton Manning on TV -- as an analyst<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA2kXrEM60xiC_A8Td4koBCzMbNIdQqlCwGBveGXTcZRAmLYxcYyq0WgD5inCorO2qq4aKBSvPGjcpNqLDkELO7W0GMHnRHAf5Qxe0ziBEAVcC5zJo3dtiXk9w7Uu8WI6SZPMd4WDHEA8/s1600/peytonmanning.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA2kXrEM60xiC_A8Td4koBCzMbNIdQqlCwGBveGXTcZRAmLYxcYyq0WgD5inCorO2qq4aKBSvPGjcpNqLDkELO7W0GMHnRHAf5Qxe0ziBEAVcC5zJo3dtiXk9w7Uu8WI6SZPMd4WDHEA8/s320/peytonmanning.jpg" width="320" /></a></div>
When Peyton Manning announces his retirement, and he will,
he will not be away from the NFL for long.<o:p></o:p></div>
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<br /></div>
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Instead of measuring success by on-field accomplishments (18
seasons, 200 victories, 539 touchdowns and 71,940 passing yards), his
expertise, insights and interview skills will become the new standards.<o:p></o:p></div>
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<br /></div>
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Almost as certainly as Groundhog Day means a convergence of
attention on Punxsutawney, Pennsylvania, Manning seems set for a career in
sports television. He’s already proven himself in two separate “Saturday Night
Live” appearances and a variety of funny, self-aware and self-deprecating
commercials.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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Manning’s aw-shucks approach should translate well to TV and
we might get a little more depth from him as he shares his opinions. Also, if
network producers find the right forum for his legendary film preparation
viewers might get treated to some interesting Xs and Os.<o:p></o:p></div>
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<br /></div>
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Expect Manning to be the most-sought-after free agent of the
offseason. Again, that’s not as a potential backup quarterback. Every network
with an NFL contract would want him on their team. My sense is that might be more as a studio analyst than a game analyst, but perhaps with the right pairing he might succeed working games. He's be good on games, it just seems that he'd have a bigger forum in studio.<o:p></o:p></div>
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<br /></div>
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Of the five networks that carry the NFL, only one really seems
on the outside when it comes to bidding for Manning’s services. That he could
be envisioned at any of the other networks is what makes him so valuable.<o:p></o:p></div>
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<br /></div>
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Least likely would be the NFL Network. It’s just not a big
enough platform for Manning and he already brings more gravitas and less silliness
to the position than several of the former players among that network’s too big
continent of experts. <o:p></o:p></div>
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<br /></div>
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Now, alphabetically, scenarios for the other networks:<o:p></o:p></div>
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<br /></div>
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<b>CBS</b>: Viewers might miss former players Tony Gonzalez or Bart Scott if Manning took one of their spots, but both are relatively new to the set. Swapping a QB for a QB, Manning for Boomer Esiason, might make sense to some, but Esiason seems to be CBS’s token studio naysayer, so he might be secure as a result. After all, viewers need someone to wear the black hat. On games, it's doubtful the network would break up its top team of Jim Nantz and Phil Simms, but if they pair Manning with, say, Ian Eagle, that No. 2 team would get even stronger. (And it might already be the network's best tandem.) <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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<b>ESPN</b>: The network usually has everything, including a big on-air roster. However, with Keyshawn Johnson gone from “Sunday NFL Countdown” (his contract expired), there might be a seat for Manning with folks like aging Mike Ditka, former receiver Cris Carter and former linebackers Tom Jackson and Ray Lewis. In some ways, that seems like an easy and smart fit for all involved. At the same time, ESPN’s monetary problems could prevent a big investment in a big-time free agent. In terms of game coverage, he could be an interesting third on "Monday Night Football."<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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<b>Fox</b>: With a packed, proven and fairly A-list studio, that might be the tightest fit for Manning of any network studio team. Now, if they'd ax comedian Rob Riggle (or any comedian) to make room for Manning, that'd be great. Maybe Fox could lean less on the busy Michael Strahan (who works "Live with Kelly and Michael" as well as "Good Morning America") to make room, but that seems unlikely for the popular studio contributor. On games, he could again merit an assignment near the top of the roster.</div>
<div class="MsoNormal">
<br /></div>
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<b>NBC</b>: With Tony Dungy and Rodney Harrison in studio, and
Hines Ward on site with Bob Costas, the network has a lineup that works. Former
Steelers running back Jerome Bettis did not fit in his role, but maybe Manning
could, especially with former coach Dungy. His first post-Super Bowl interview
was with NBC’s “Today Show” and he later appeared on "The Tonight Show with Jimmy Fallon," but that’s probably reading too much into his
plans.<o:p></o:p></div>
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<span style="font-family: "cambria"; font-size: 12.0pt;">It’ll be interesting to see how it plays out and
where Manning ends up on our TVs. Whatever the case, it seems likely we'll see him on TV, working games as opposed to playing them.</span>Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-79069489208780926632016-01-31T21:27:00.003-05:002016-01-31T21:29:43.686-05:00Get ready to enjoy Super Bowl build up -- it's worth it<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwO18KENAxZr6DZmZhaDaGyhE8FueabHoejV5NAtU3g2-j2PuIc3TtU0N4vxZPyzXA9FCyf_UYYxE64UYqz2pAc1AU15NFXQcpBdHSW4nIq5xGxEOkX_j6xXp7KknfpACO1xUEk8FJRg8/s1600/superbowl50.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwO18KENAxZr6DZmZhaDaGyhE8FueabHoejV5NAtU3g2-j2PuIc3TtU0N4vxZPyzXA9FCyf_UYYxE64UYqz2pAc1AU15NFXQcpBdHSW4nIq5xGxEOkX_j6xXp7KknfpACO1xUEk8FJRg8/s320/superbowl50.jpg" width="320" /></a></div>
Get ready to enjoy the Super Bowl -- and all the build up.<br />
<br />
<div class="MsoNormal">
With Peyton Manning possibly making his final NFL start for
the Broncos in the Super Bowl 50, and with emerging superstar Cam Newton
leading the opposition Panthers in the big game, the Super Bowl has individual
superstars.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Collectively, the opposing defenses rank as superstars, too.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
All those people, combined with five decades worth of hype
driven by the NFL’s proven marketing and publicity machine, along with always
complicit media members, means anyone playing even the slightest bit of
attention will know all they want (and more) about the game.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Additionally, expect CBS, which has the broadcast rights to
next week’s game (if you’ve somehow missed that during the regular season and
playoffs) to parlay every possible gold-plated connection -- no matter how far
fetched -- between the Super Bowl and its entertainment and news programming in
an effort to drive more viewers to the broadcast.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
ESPN and its less important, smaller imitators -- CBS Sports
Network, Fox Sports and NBC Sports Network -- will do their part as well.
Likewise, the NFL Network will produce hundreds of hours from the game site in
Santa Clara, California.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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A variety of cable networks will be there as well, creating
more content and programming than ever before around the big game.<o:p></o:p></div>
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<br /></div>
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All of that could be overwhelming and unbecoming. But it’s
really not.<o:p></o:p></div>
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<br /></div>
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To me, it’s one of the best weeks of the sports season. <o:p></o:p></div>
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<br /></div>
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Yes, it’s hype, sometimes-silly hype, but it’s also
compelling and engaging. With so many people trying to find stories that
matter, we sometimes do get good information.<o:p></o:p></div>
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<br /></div>
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We do pay for the good stuff by trudging through lazy, silly
and superficial reporting and stories, but when we overcome those things, the
good stories stand out all the more.<o:p></o:p></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;">Best bets<o:p></o:p></b></div>
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To navigate the onslaught of Super Bowl media, it is best to
pick a few key sources. Atop the list should be ESPN and the NFL Network.<o:p></o:p></div>
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<br /></div>
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Credit both, because of their connections with the league,
with consistently finding different sites for their on-site shows. While radio
stations from across the nation set up shop on Radio Row, ESPN stays away from
that circus. That’s a good thing.<o:p></o:p></div>
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<br /></div>
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Additionally, ESPN and NFL Network have their own deep
rosters of on-air talent, people who share fairly interesting information on a
regular basis.<o:p></o:p></div>
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<br /></div>
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Yes, there are clowns among each network’s lineup --
anything or anyone associated with “First Take” on ESPN, and Deion Sanders
comes immediately to mind for NFL Network -- but the network’s real NFL experts
and reporters deserve the reputations they’ve built.</div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;">Tuner tidbits<o:p></o:p></b></div>
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<!--[if !supportLists]--><span style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">n<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Forget what we’ve known for years at Media Day
at the Super Bowl. It no longer exits. Instead, this year marks the debut, in
prime time, of “Super Bowl Opening Night.” That’s Monday, beginning at 8 p.m.,
when the media throng converges on players and coaches in front of fans at
Levi’s Stadium. Because the NFL knows all about producing TV shows, the media
availability effectively becomes another such show with a live studio audience.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">n<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Another TV show, “NFL Honors,” winds down the
week of hype leading to the game. That show airs at 9 p.m. Saturday on CBS and
serves as the season-ending awards show. Modeled after any number of other
televised awards shows, “NFL Honors” allows the league to hand out all its
hardware at one time. It was clunky and slow in its inaugural year, but the
league has started to iron out the kinks in the made-for-TV program.<o:p></o:p></div>
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<span style="font-family: "wingdings"; text-indent: -0.25in;">n<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><span style="text-indent: -0.25in;">Few media entities can “lose” in the Super Bowl buildup,
but my bet would be on CBS Sports Network to fall into that category. While its
corporate big brother has the game and seems almost like the NFL’s preferred
partner for anything (such as “Thursday Night Football”), the CBS Sports
Network never seems to build on the relationships it network has overall. Maybe
it’s because hardly anybody watches the channel, but hardly anybody watches
because the programming is not taken seriously.</span></div>
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<o:p></o:p></div>
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</span></span></span><!--[endif]--><span style="mso-spacerun: yes;"> </span>Finally,
just beating the rush here, but expect the CBS on-air team of Jim Nantz and
Phil Simms to struggle during the game. They did so with consistency during the
playoffs, and there’s no reason to think their streak of B- performances during
A+ games will end. <o:p></o:p></div>
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</span></span></span><!--[endif]-->Millions of Super Bowl fans will have a better
option, though. Travelers, people working at places without at TV (if you can
imagine) or those who simply prefer radio -- and those combined groups number
in the millions each year -- will be listening on Westwood One radio
affiliates.<o:p></o:p></div>
Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-65769383061856442182016-01-31T21:14:00.002-05:002016-01-31T21:28:23.600-05:00After inaugural Super Saturday success, challenges exist for Big Ten Conference with Big Apple doubleheader<div class="separator" style="clear: both; text-align: center;">
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Everyone associated with the inaugural Big Ten Super Saturday at Madison Square Garden should be proud.<br />
<br />
More than 27,000 people attended the basketball-ice hockey, day-night doubleheader between Penn State and Michigan in person.<br />
<br />
In addition, the event played well on TV. From pre- and post-event coverage to the actual game action, it was all a success.<br />
<br />
Still, the first edition might have been the easiest for the Big Ten Conference as it works to establish its foothold for the event in New York City and set the stage for the Big Ten Tournament to be played in the historic arena in 2018.<br />
<br />
A pair of Penn State-Michigan matchups produced competitive action Saturday. More importantly, the Penn State presence provided a critical mass of people at the World's Most Famous Arena and prevented the games from being contested before limited crowds with a sports-as-a-studio-show feel.<br />
<br />
Going forward -- because the Big Ten plans to repeat the event annually -- it might not be as easy to attract crowds.<br />
<br />
Next year, it's Wisconsin-Rutgers in basketball and Wisconsin-Ohio State in hockey. In 2018, the Big Ten set Ohio State-Minnesota as the basketball opener followed by Minnesota-Michigan State in hockey. In 2019, it's Illinois-Maryland basketball with the hockey matchup to be announced.<br />
<br />
Without Penn State, though, it might be hard to get a crowd for many of those matchups beyond the Rutgers basketball game.<br />
<br />
Even with just-half-decent basketball team, Penn State fans flocked to the inaugural event at MSG. On the university campus Friday, there was a pep rally in the student union building as a sendoff event. And on gameday dozens of buses filled with students left Happy Valley just after dawn to get to the event.<br />
<br />
The energy all those people provided means something. And Penn State's proximity to New York City provides something that cannot be rivaled by any other conference school execpt Rutgers.<br />
<br />
That makes RU a wise pick for next season's basketball game as part of the twinbill. Beyond that, though, no other team in the conference has enough alumni or a fanbase in New York City to ensure a solid turnout for the games. While Maryland and Rutgers pulled the footprint of the Big Ten toward the east when they joined (and, more importantly, helped the Big Ten Network gobble up some bigger cable fees from subscribers of those states), Penn State remains the only Big Ten team with any cache or history in the east.<br />
<br />
With hefty marketing -- and a hefty influx of conference or school dollars to help with travel packages -- future Super Saturdays could go well. They'll just require much more work. That's because Penn State, and Penn Staters willing to support their teams, made the doubleheader idea an inaugural success. That was something people who were there appreciated -- and something viewers at home could see as well.<br />
<br />
<br />Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-57548791019872556482015-07-13T10:23:00.000-04:002015-07-13T10:23:24.505-04:00Opportunity exits in use of on-screen handles, hashtagsWhat looks like a missed opportunity to me represents either
a best business practice or a small part of a bigger plan for some who work in
TV sports.<br />
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Still, they just seem wrong -- especially the part-of-a-plan
folks.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Here’s the situation: With social media more pervasive every
day, it’s surprising that every live sporting event on TV does not include some
overt encouragement for viewers to connect by social media. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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While only a small percentage of people are actually active
on Facebook and Twitter, many do react and watch games as part of a
“second-screen experience,” meaning they have a smartphone in hand or are not
far from a computer while watching. They might even be streaming the game
online.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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Despite that, few TV sports types feel the need to keep
handles or hashtags on screen throughout a broadcast.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #1a1a1a; mso-bidi-font-family: Arial;">“We
always want to have a second-screen experience. Facebook and Twitter are
high-traffic places for live events, and we try to be in front of the
conversation,” said Josh Baird, director of social media for Fox Sports. He
adds a caveat, though. “The assumption that there is a huge overlap that are
watching TV and the people on social channels is a bold one.”</span><o:p></o:p></div>
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<br /></div>
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Fox Sports concluded high-profile coverage of the U.S. Open
and Women’s World Cup in recent weeks. Neither set of broadcasts included overt
or regular on-screen social media signals. That’s just the usual plan for Fox
Sports. Broadcasts exist as broadcasts, and social media is separate.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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To its credit, ESPN takes a slightly more aggressive
approach. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Dave Miller, a senior coordinating producer for remote
production at ESPN, said his network consistently tries to brand shows or a
series on social media. In addition, something like #PSUvsOSU is not unusual
for a big game.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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Like Baird, Miller framed social media as a complementary place
for conversation. He said it can be a challenge for broadcasters to take part
in that conversation. Still, ESPN boasts 19.9 million Twitter followers to 1.28
million for Fox Sports, and the approach to share on-screen handles and hastags
could be at least a small part of that huge disparity.<o:p></o:p></div>
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<br /></div>
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It just seems wise to embrace on-screen social media
signals, at least as a strong hint about where people should go to conduct
their conversations. Miller said broadcast partners (a league or organization)
often ask about finding a way to incorporate social media.<o:p></o:p></div>
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<br /></div>
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And making social media work with a live broadcast is not
impossible. ESPN often rotates game locations, broadcaster names and social media
in graphics, Miller said. Beyond that, a more engaged approach has been proven
to work well, too.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Root Sports has shown that with its Pittsburgh Pirates
coverage. Yes, baseball’s slower tempo allows for easier interaction, but
Root’s use of #BucsBooth to encourage viewers to ask questions of broadcasters
during a game works. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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It’s one more thing for someone to do -- after all
someone has to weed through individual tweets to see if a good question exits -- but it does unearth some gems, inform some conversation and, at the same
time, provide a community, of sorts, for those invested in the game.<o:p></o:p></div>
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<div class="MsoNormal">
In that way, it seems like the people are embracing an
opportunity. They’re correct to do so.<o:p></o:p></div>
Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-81530490661571361892015-07-08T07:44:00.002-04:002015-07-08T07:45:20.009-04:00Addition to Cowherd's show a rare opportunity<div class="MsoNormal">
Sports-talk radio listeners across the nation might hear something a little different in a few weeks from ESPN Radio.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizN6yJKMt25s2-bm_Blp2H58YNFZ7t-xI0f4Qi0xy-FIgxeyLC0DkRc8Lay_EkdHXCfMIgTDgw-B3f6azo7rGbb3tUKlhoO7-Q4YzaOSKK3lesfzBVdoDFPpGPE7nUQ6f3N_aOHffy13M/s1600/JenLada.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizN6yJKMt25s2-bm_Blp2H58YNFZ7t-xI0f4Qi0xy-FIgxeyLC0DkRc8Lay_EkdHXCfMIgTDgw-B3f6azo7rGbb3tUKlhoO7-Q4YzaOSKK3lesfzBVdoDFPpGPE7nUQ6f3N_aOHffy13M/s320/JenLada.jpg" width="261" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Jen Lada</td></tr>
</tbody></table>
<div class="MsoNormal">
Starting in mid-August, “The Herd with Colin Cowherd,” which
airs from 10 a.m. to 1 p.m. on the East Coast, will feature another contributor along with the
namesake host. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
While Jen Lada will not be a full-fledged co-host, she will hold
a regular role. Along with what listeners hear, Lada will contribute on social
media, provide some exclusive digital segments and, no doubt, serve as a sounding
board for Cowherd. That’s a good thing because Cowherd better engages listeners
when he has someone to talk to, as opposed to when he dives into a monologue or
offers his opinions about sports and social matters with no context or
counterbalance.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Lada, who comes to ESPN Radio from Comcast Sports Net
Chicago, becomes a member of a rare group -- women with prominent or regular
roles on national sports-talk radio. It’s an extremely small group.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
He’s hoping Lada thrives, and opens the door for a few more similar
voices on sports-talk radio.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
And, to be clear, it’s not hope simply for hope’s sake.
Sports-talk listeners want quality sports talk -- compelling, interesting
information -- no matter the gender of the host. As we eventually move toward
more of that, it’s reassuring that a woman who has both been on air nationally
and who brings strong doses of common sense and professional responsibility to
her job has a role in selecting who gets on air and who does not.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Amanda Gifford, who started as an intern at ESPN Radio,
commuting on weekends from Penn State to Bristol, Connecticut, and back when
she was a student, believes sports-talk radio has changed during her time with
the company. Still, the medium remains young. The first acknowledged all-sports
station, WFAN in New York City, launched July 1, 1987.<o:p></o:p></div>
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<br /></div>
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“I do feel there’s more opportunity,” said Gifford, senior
director of daytime programming. In that role, she’s in charge of Cowherd’s
show, “Mike and Mike,” “The Rusillo Show” and “The Dan Le Batard Show.” Within
arms reach of her office desk are two lists -- one with the show schedules and
regular hosts’ vacations and another of ESPN talent who serve as replacement
hosts. Clearly, she plays a big role in who gets on the air for ESPN Radio. She
knows what resonates with listeners, and what impacts ratings.<o:p></o:p></div>
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“Sports talk itself
has changed,” Gifford said. “It’s not as much about games, stats and what
happened. There are bigger discussions, things that are relatable to life.”<o:p></o:p></div>
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A few months ago, ESPN Radio seemed set to add another
woman, Molly Qerim, to a prominent role -- joining “Mike and Mike” as that show
itself changed greatly, moving from Bristol to New York City. All that changed
in the past few weeks, though, when the NYC move was dumped. As a result, Qerim
gets a different opportunity at ESPN.<o:p></o:p></div>
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She’ll host “First Take” on ESPN2 -- so more visibility on
TV, but a fairly familiar role for women in general as a moderator amidst the
rants of Skip Bayless and Stephen A. Smith. It’s officially and interim
position, but do not be surprised if Qerim stretches it farther.<o:p></o:p></div>
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Those host or moderator positions seem to be the major
safe haven for women in sports, and for those who hire women. But, while
they’re prominent, they sometimes seem overly gender-specific -- with the women
serving as on-air moderators or moms. Qerim follows Cari Champion, who is
moving on to host “SportsCenter.” Before her, Dana Jacobson was a “First Take”
host, and any number of studio shows or update segments are handled by women. <o:p></o:p></div>
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Driving a sports-talk show requires a different
skill set, and maybe that’s part of why finding quality hosts provides such a challenge.
Beyond Jemele Hill and Sarah Spain, it’s not a long list of people who’ve
proven themselves on radio in recent years.<o:p></o:p></div>
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Still, Gifford continually seeks out talent.<br />
<br />
“Finding a host, male or female, is the same. It’s about
the content they produce. Is it thought provoking? Is it original?” Gifford
said. “In terms of women, it comes down to the individual person. Can she hold
her own with her male counterparts? And, most of all, it cannot be ‘Hey, I’m
female, but I can also talk sports.’ They just need to talk. Doing it the other
way they marginalize themselves.”</div>
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<o:p></o:p></div>
Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-2624246792963396212015-06-30T08:00:00.000-04:002015-06-30T08:04:02.716-04:00Women's World Cup game plan for Fox Sports does not include presence of on-screen social media indicators<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKplvD2J102snT-kEngpOkgxt7wXGqFF3YUk5NIfRuDYRNcrReXyZTzDTHncoy2Z8bLZHlz-AusnVIALCIQv1katRdMT2OhpDPl4WXqOqFZLNaI-jR8bJP4EGbO0FmKe5hN4wBQ19E-x8/s1600/FoxSportsWWC.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="152" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKplvD2J102snT-kEngpOkgxt7wXGqFF3YUk5NIfRuDYRNcrReXyZTzDTHncoy2Z8bLZHlz-AusnVIALCIQv1katRdMT2OhpDPl4WXqOqFZLNaI-jR8bJP4EGbO0FmKe5hN4wBQ19E-x8/s320/FoxSportsWWC.jpg" width="320" /></a></div>
With the first part of the Women’s World Cup as proof,
expect tonight’s U.S.-Germany semifinal to deliver on almost every level.<o:p></o:p></div>
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It’ll be compelling TV that attracts viewers (some 5.7
million people watched the quarterfinal victory over Japan), and it’ll be a
quality broadcast, because the Fox Sports on-air and production team has been
pitch perfect so far, delivering access and information with criticism and
insight when appropriate.<o:p></o:p></div>
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Still, one thing tonight’s match might not deliver -- at
least overtly and regularly -- is an on-screen social media connection. And that’s
not an oversight. <o:p></o:p></div>
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While Fox Sports takes pride in its social media efforts,
the network’s plan does not include a consistent on-screen presence for handles
and hashtags for Facebook and Twitter during live broadcasts. <o:p></o:p></div>
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That’s really not unusual for any sports broadcaster. While
it seems like a missed opportunity, those who conduct social media research and
engage users on a regular basis insist the plan has merit. That’s because an
often-referenced “second-screen experience” for sporting events -- an
interaction by users or viewers with both the TV and a computer or smartphone --
is not necessarily a reality.<o:p></o:p></div>
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“We always want to have a second-screen experience. Facebook
and Twitter are high-traffic places for live events, and we try to be in front
of the conversation,” said Josh Baird, director of social media for Fox Sports.
He adds a caveat, though. “The assumption that there is a huge overlap that are
watching TV and the people on social channels is a bold one.”<o:p></o:p></div>
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Baird thinks an opportunity exists to drive viewers from
broadcasts to social media channels. However, that’s not his overriding goal, or that of
his team.<o:p></o:p></div>
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For the Women’s World Cup, the Fox Sports social media team includes two people
embedded in Canada, one with the network's studio crew in Vancouver and the
other traveling with the U.S. women’s national team. An editorial and social
team at the network’s headquarters in Los Angeles complements and oversees the
work of the two staff members in Canada.<o:p></o:p></div>
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Overall, Baird sees handles and hashtags as keywords, a way
to curate content and engage a community. He does not see them as necessary
standing elements of a live broadcast -- and that’s apparently standard
convention across most networks with live sports, because viewers watching
closely will invariably not see any on-screen social media indicators or signals for action.<o:p></o:p></div>
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Baird is proud of the network’s social media footprint. On
Twitter that includes 1.28 million followers for Fox Sports and 538,000 for Fox
Soccer. He said measuring viewership as a result of social media remains
the “toughest nut to crack” for social media.<o:p></o:p></div>
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Still, if the women’s soccer game tonight draws nearly 6
million viewers, and if a broadcast can make some impact in terms of awareness or impact for social media
channel, a consistent on-screen presence for handles and hashtags would seem
beneficial. <o:p></o:p></div>
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If even a small portion of those millions of viewers would
give social media a chance, the number of people for whom Baird curates
content, and with whom his team engages, would seemingly increase. And that
would be an added delivery of impact and value for Fox Sports.<o:p></o:p></div>
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Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-34661404585841216312015-05-15T11:41:00.002-04:002015-05-15T11:41:56.421-04:00A winning game plan for B1G -- stay with ESPN<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi53AYH3vfgG93vp1d2XIJB_hZEhWUW5iNtJ9hxl3_SP_jS5szvRKy0bcOwEYaZcvO3M3U6v0JceaznILeIU0cyS8W-xUdunIZoi-TVAjUPqHdR5mN87mxynXq7CacCZTZdT8blshC9oTU/s1600/bigtenlogo.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="124" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi53AYH3vfgG93vp1d2XIJB_hZEhWUW5iNtJ9hxl3_SP_jS5szvRKy0bcOwEYaZcvO3M3U6v0JceaznILeIU0cyS8W-xUdunIZoi-TVAjUPqHdR5mN87mxynXq7CacCZTZdT8blshC9oTU/s320/bigtenlogo.png" width="320" /></a></div>
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As ESPN and other networks start pointing toward college football season by announcing game times for the fall already, fans of Big Ten Conference football need to be looking farther down the road than that.</div>
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<br /></div>
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Just two seasons remain on the Big Ten contract
with ESPN that expires after the 2016-17 academic year, and every day until the
conference decides whether to remain with ESPN or enter a potentially
profitable partnership with another suitor (Fox Sports 1) provides important
time for an exploration of the conference’s options.<o:p></o:p></div>
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<br /></div>
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It’s rather simple, though, the decision boils down to
either money or exposure.<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
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<br /></div>
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Specifically, it’s a matter of great money and unrivaled
exposure -- that’d be available by staying with ESPN -- or maybe even better
money and much more limited exposure, which represents the best Fox Sports 1
has to offer. <o:p></o:p></div>
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<br /></div>
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Rights to Big Ten programming have become a hot property
because they’re the last commodity on the market. Broadcast deals for major pro
sports leagues and all other high-profile college conferences have been
finalized long ago. With live sporting events among the most-watched programs
on TV, that makes the upcoming Big Ten deal extremely valuable.<o:p></o:p></div>
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Most informed estimates put the potential windfall at as
much as $45 million per conference member per year for the lifetime of the next
TV deal.<o:p></o:p></div>
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<br /></div>
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During this and other high-profile sports negotiations,
someone almost invariably utters the phrase, “it’s not about the money,” and
it’s always untrue. In the case of the Big Ten and this deal, though, that
should be the overriding mantra. It should not be about the money.<o:p></o:p></div>
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<br /></div>
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While there might be a slight financial difference by
partnering with Fox Sports 1 (and remember parent Fox Sports own 51 percent of
the Big Ten Network, so that could influence what happens), what ESPN provides
in terms of exposure more than makes up for any additional income available
with a different partner.<o:p></o:p></div>
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<br /></div>
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To be clear, the ESPN brand resonates across media platforms
and across the globe. Even with a retreat in cable TV viewership, which
recently pushed ESPN’s presence under 100 million homes for the first time in
years, ESPN matters. Viewers know it, and know where to find it. It’s also the
broadcast home of the College Football Playoff.<o:p></o:p></div>
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<br /></div>
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Fox Sports and FS1 have none of that cachet. But, Fox Sports
1 needs programming -- so much so that it might be willing to overpay for Big
Ten rights. Still, a conference move to FS1 would be shortsighted and ultimately
unproductive.<o:p></o:p></div>
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<br /></div>
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Additionally, while fans might not get a look at the
negotiation process (ESPN has declined comment for this and all stories about
the process), the outcome should prove informative about who holds the most power
in the Big Ten. If some people in the conference only want money, that would
point to a different partnership than the one championed by those who
appreciate the power of a broader exposure.<o:p></o:p></div>
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<br /></div>
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No matter the partner, Big Ten schools will make more money than
they’re getting in their current contract. It’s easy for me to write, and perhaps
hard for athletic and school officials to justify with their budgets, but that
should be enough.<o:p></o:p></div>
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<br /></div>
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Without getting into specifics, Phil Esten, the deputy
director of athletics at Penn State, told regional sports editors last month that he does not expect the next TV deal to go backward. He also said Penn
State’s business-minded approach to intercollegiate athletics was that “profit
is a result, not a purpose.” <o:p></o:p></div>
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<br /></div>
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If that mind-set in any way transfers to TV rights deals for
the entire conference -- and it should -- staying with ESPN would seem to be
the right deal.</div>
Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-67468294280639761092015-04-03T14:20:00.003-04:002015-04-03T14:20:46.628-04:00Another weekend, another role for Anderson<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipbHn62gWdK-ZbUAXTgFUbgWASXD1kv0NNelACuvsMnFJBU9_dzJUS6QEs0d77UTwskLBUvBvfLWnmNjg0FM8Gdk_Uk2PUbr-qOmw3i4R2yRH_FudziWTSU4OaSC7IDoJ30vov0dBJoEo/s1600/AndersonBrian.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipbHn62gWdK-ZbUAXTgFUbgWASXD1kv0NNelACuvsMnFJBU9_dzJUS6QEs0d77UTwskLBUvBvfLWnmNjg0FM8Gdk_Uk2PUbr-qOmw3i4R2yRH_FudziWTSU4OaSC7IDoJ30vov0dBJoEo/s1600/AndersonBrian.jpg" height="213" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Brian Anderson</td></tr>
</tbody></table>
What difference does a week make?<br />
<br />
College basketball viewers get to find out Saturday, when Brian Anderson handles play-by-play duties at the Final Four -- at least part of the Final Four.<br />
<br />
It was just a week ago when Anderson drew deserved accolades and praise while working the NCAA Tournament as a fill-in for Marv Albert. Despite drawing the assignment on short notice, Anderson produced a top-notch performance.<br />
<br />
Sports Illustrated's Richard Deitsch provided details about <a href="http://www.si.com/more-sports/2015/03/29/media-circus-erik-rydholm-raul-ibanez-ncaa-tournament?page=2&devicetype=default">all that went into Anderson's assignment</a>.<br />
<br />
This week, Anderson's back in a similar and strikingly different role. He'll the the play-by-play man for the Michigan State "team stream" that airs on truTV from the Final Four.<br />
<br />
His assignment, along with color commentator Mateen Cleaves and reporter Shireen Saski, will be to focus on Michigan State exclusively during the game. According to the "Team Stream Presented by Bleacher Report" model, the team-specific broadcasters are there to provide "local flavor including comprehensive team and player storylines."<br />
<br />
Last year's initial rollout of team-specific broadcasts -- then called "teamcast" because there was no presenting sponsor -- was a success on almost all levels. With the main broadcast on one channel and two other feeds of the same game on two other channels, the Final Four games were seemingly everywhere. That meant some additional revenue, and it also came with generally positive response from critics and fans.<br />
<br />
There was some confusion because some viewers mistakenly confused a team-specific broadcast with the lead broadcast on CBS, but that was minor.<br />
<br />
This year, the confusion could be heightened a bit because CBS has no role with the national semifinals Saturday night. TBS will carry the games with broadcasters Jim Nantz, Bill Raftery and Grant Hill. Michigan State-Duke tips off at 6:09 p.m. and Wisconsin-Kentucky at 8:49 p.m.<br />
<br />
At the same time, TNT has broadcasters focused on Duke and Kentucky while truTV gets on-air teams focused on Michigan State and Wisconsin. (It's kind of a BTN affiliate for the night.)<br />
<br />
One of the best things about last year's team-specific broadcasts was that they were different. Not overly in cheerleader mode -- though they had their moments -- they just gave another side or sense. For fans of team involved in the game, it was probably a welcome option. For those of us without a rooting interest, it was just interesting to watch how colors, nicknames and tone were treated during the game.<br />
<br />
For Anderson, that's where it becomes interesting. A week after a stellar, national-level job, he's asked to be similarly stellar but, in fairness, a bit biased. He's supposed to be the Michigan State voice Saturday night, just as Tom Werme will be the Duke guy, Dave Baker the Kentucky guy and Wayne Larivee the Wisconsin guy.<br />
<br />
It's just a different challenge, and it'll be interesting to see how he handles it.<br />
<br />Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-12762296246920654532015-02-27T08:30:00.000-05:002015-02-27T08:30:08.266-05:00Everyone loses in Penn State-Olbermann saga<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0rFjN1-Ek1Pqt_zMhWQu-yL_EnFxwlWshf7IXlPnpdYvxtx2sY5SunRzJrfYSMEcCn5WVW7V4pfMTRn9kjI4lR16PAYsKvY81bLarKXfuP_pkKe5n0n-X5-NQPgUzJ4LtT6_c06U0p4w/s1600/Olbermannmug.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0rFjN1-Ek1Pqt_zMhWQu-yL_EnFxwlWshf7IXlPnpdYvxtx2sY5SunRzJrfYSMEcCn5WVW7V4pfMTRn9kjI4lR16PAYsKvY81bLarKXfuP_pkKe5n0n-X5-NQPgUzJ4LtT6_c06U0p4w/s1600/Olbermannmug.jpg" /></a></div>
First and foremost, without a doubt and without question, Keith Olbermann was wrong for his mean-spirited, misguided Twitter war in regard to Penn State and the university's annual student-driven dance marathon conducted to battle pediatric cancer.<br />
<br />
Olbermann's deep-seeded hatred of all things Penn State, combined with his perpetual ability to think more of himself than anyone else and his proven ability to at some point self destruct, all came together earlier this week. Egged on by a Penn State alumna who had to know she was picking a fight (or at least poking a lion) by contacting Olbermann to begin with, the loudmouth sports host took the bait and then took things too far.<br />
<br />
His ability to bully overtook his ability to seek any information or nuance.<br />
<br />
Olbermann's approach led to an appropriate suspension, taking him off his namesake show for the week. He'll apparently return Monday, even though the show's ratings spiked in his absence.<br />
<br />
Still, in many ways, his actions were predictable, even understandable. It's not hard to argue that he was simply doing his job -- creating controversy -- before he went to far.<br />
<br />
Of course, he went to far with his first word, his very first response tweet, but Olbermann has long since ceased being a sports journalist and he was never an unbiased source of information. He's a sports commentator, a clearly talented if high-maintenance and just-plain-mean man. His show exists to create discussion and stir reaction.<br />
<br />
Unfortunately, the efforts of a portion of Penn Staters have been just as predictable as the week has progressed. Getting Olbermann off the air temporarily was not enough for them. And, just as the egotistical host could not stop himself when unfairly lambasting Penn State, those who relish his suspension cannot help themselves from piling onto someone they've already seemingly vanquished. Petitions for him to be permanently fired have dotted the Internet and social media in recent days.<br />
<br />
Clearly, there's nothing wrong with fans and viewers expressing their opinion. They should flex their muscle and complain when something or someone is wrong. In the media world, though, there's nothing more powerful for those seeking change -- and eviscerating for those at the brunt of an attack -- than irrelevance or silence.<br />
<br />
More powerful than petitions would simply be not watching Olbermann's show. Ironically, those looking for him to lose his job probably rarely watched anyway (even though the show has been decent, at times, and seemingly found a niche in the late afternoons after bouncing around air times when it started). Still, like the host, they cannot help themselves and want more.<br />
<br />
Through what seems to be a highly emotional process, everyone has lost a little bit.<br />
<br />
Olbermann lost more of his credibility (if there was much left) and his job, and those launching complaints have lost their focus, and even a sense (if they had one) of the limits of their responsibility. Yes, he was wrong in so many ways and showed, again, that he's a bully -- just not a good guy. At the same time, getting him pulled because a vocal contingent does not agree with what he said is not a good model. Sincerely expressing those concerns and then simply changing the channel could be even more powerful.<br />
<br />
<br />Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com0tag:blogger.com,1999:blog-5226558059582299265.post-49342502462907808032015-01-30T13:02:00.000-05:002015-01-30T13:02:19.473-05:00Simplicity should be key for NBC at Super Bowl<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTXS_i3_fKPlFnmzmQ-oa0U6WD2dkvPdN2ibMXmnLv4gvnwOpsS1KC_KSfTU3EYlPysYtKZ8MKoMbPnAVQlLqacT3Rcfnc1ZSd8c51p7YyfHHf-a6ZYSEkcoChzVaCsxX1dN1gquQxp7g/s1600/superbowlnbc.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTXS_i3_fKPlFnmzmQ-oa0U6WD2dkvPdN2ibMXmnLv4gvnwOpsS1KC_KSfTU3EYlPysYtKZ8MKoMbPnAVQlLqacT3Rcfnc1ZSd8c51p7YyfHHf-a6ZYSEkcoChzVaCsxX1dN1gquQxp7g/s1600/superbowlnbc.png" height="320" width="230" /></a></div>
It’s the big game, but if NBC Sports wants to deliver on its coverage of the Super Bowl it needs to treat it as just another game -- albeit one that also ranks as the most-viewed television event of the year and one that requires the broadcast team to not miss a moment of the action.<br />
<br />
That’s a delicate balance and a lot of pressure and responsibility, but it can be done.<br />
<br />
Thankfully for viewers, NBC clearly has a team capable of making it work.
From the on-air team (Al Michaels, Chris Collinsworth, Michelle Tafoya) to the producer and director (Fred Gaudelli and Drew Esocoff, respectively), NBC’s team has an important mix of experience and talent -- perhaps the best in the business.<br />
<br />
That does not mean the broadcast has to be flawless or perfect, though. Just like the team that wins the game, the production can have hiccups and still deliver. And, just like the teams in the game, NBC has a game plan for its coverage.<br />
<br />
In this case, that means a regular-game approach with super-sized support.<br />
<br />
So, Michaels and Collinsworth will focus on the action as usual, but they’ll have bells and whistles that include 15 extra cameras (40 total) from a regular game and access to the NFL’s director of officiating to explain controversial calls.<br />
<br />
The pre-game show, hosted by Bob Costas, begins at noon, and that’s when the Super Bowl silliness typically hits its height with a mix of entertainment and special guests. This season, that includes an interview with halftime performer Katy Perry, an abundance of football related interviews and talking heads, and the seemingly mandatory with President Barack Obama.<br />
<br />
Plus, just about any on-air sports type employed by the Peacock Network has a role in the pre-game coverage. That’s everyone from heir-apparent host Josh Elliott to ice skating analysts Johnny Weir and Tara Lipinski, who have spent time this week with wives of members of each participating team. That segment could be funny -- either intentionally or unintentionally -- and interesting.<br />
<br />
Here’s the thing, though, once the game begins, it’s all about the game.<br />
<br />
There might be some ah-ha or interesting moments during those first six-and-a-half hours of coverage, but it’s what happens when the game kicks off that really matters and that fans will remember.<br />
<br />
In that situation, Michaels and Co. have consistently proven they can deliver.<br />
<br />
Clearly, Michaels is a steady and strong play-by-play man, one of the best in the business, but Collinsworth holds the key to success each time they work a game together and especially during the Super Bowl. He needs to make points, share insights and toss out opinions in a way that’s comfortable and honest. Again, luckily for viewers, he does that well.<br />
<br />
While Michaels has the ability to hamper a broadcast by getting preachy or offering too much context (which feels like he’s talking down to viewers), Collinsworth can only elevate what happens. He might’ve been a “possession receiver” during his career, but he can “stretch the field” as an analyst.<br />
<br />
Additionally, just like the Patriots and Seahawks, the NBC team has conducted its own preparation and scouting reports in advance of the game. They’ve had practice sessions, and they’ve discussed an innumerable amount of if-then situations -- everything from down-and-distance play selections and typical team player groupings to injuries and even possible technical problems.<br />
<br />
The network will not suffer for a lack of preparation. It’s just a matter of delivering when the moment arises -- and that’s especially true for on-screen graphics or timely statistics. Too soon for some things, and it might feel like they’re using what they’ve done just to show off. Too late and, well, it’s too late.<br />
<br />
o, if NBC can simply make the big game feel like another game, and not miss the big or controversial plays when they happen, it will do well.<br />
<br />
<b>Screen shots</b><br />
One thing no network that covers sports does well (including NBC) is to consistently and reliably integrate social media hashtags on screen during coverage to encourage consistent interaction with viewers.<br />
<br />
NBC has provided a presence for Tafoya online during regular “Sunday Night Football” games, but an on-screen graphic consistently promoting how to find her work, or enable viewers to post things remains lacking.<br />
<br />
If NBC could commit to that during the Super Bowl, it would be important for the broadcast and, because of the record viewership expected (north of 113 million), it could also be a game changer for the combination of televised sports and social media overall.
Steve Sampsellhttp://www.blogger.com/profile/06021507960005026744noreply@blogger.com1