CBS Plans 3D with LG for Final Four

CBS Sports plans to roll out 3D broadcasts of its events beginning with the Final Four in April.

Network officials announced the move, in partnership with LG Electronics USA and Cinedigm Certified Digital Cinemas.

So, with CBS talent (Dave Ryan/Steve Lappas), LG technology and 100 theaters owned by Cinedigm across the country, some people will be able to watch the national semifinals and national championship game in 3D.

The broadcasts will also be available in Lucas Oil Stadium and at the NCAA's interactive fan event in Indianapolis, Bracket Town.

With ESPN and its partner Sony having already experimented with 3D (for college football and again earlier this month with a Harlem Globetrotters game), and ready to roll out broadcasts with the FIFA World Cup this summer, the CBS-LG partnership represents another logical step -- with a broadcaster and technology source pairing up to address the same challenge.

Not surprisingly, the jockeying to be the first, or at least perceived as the first, with 3D has already started.

“CBS Sports has always been on the forefront of new technology to enhance the viewing experience,” said Ken Aagaard, executive vice president operations and engineering for CBS Sports. “Through our partnership with the NCAA and LG, and the technological innovations of Cinedigm, we are excited to be able to present Men’s Final Four weekend in 3D offering fans an exciting and different way to view a major sporting event.”

The rollout of 3D also allows LG, which LG which introduced the first 3D LCD sets in Korea last year, to preview its entrance into the U.S. consumer electronics market with that technology. The company will be introducing the new feature in a line of 3D-enabled LED HDTVs and Blu-ray Disc players in the United Sates beginning this May.