Athletic apparel and shoe giant Nike has stood by Tiger Woods throughout his public humiliation and the aftermath, and a well-timed commercial Friday added another subtle example of the company's clear-cut support.
At the first commercial break during "SportsCenter" -- just after Woods' public apology had again been shown in its entirety -- one of Nike's latest ads, "Human Chain," aired.
The ad features a message about getting up after falling down.
Woods is never referenced or shown in the ad, but it provided a strikingly effective message about Nike's support for Woods (whether planned or not) when ESPN viewers caught it after the opening segment of "SportsCenter" at midday, just an hour or so after the live statement by the world's No. 1 golfer.
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