Monday, February 1, 2010

Super Bowl Media Day Available on TV, Web

Wet weather in South Florida prompted a second day of actual news during Super Bowl week, as the annual Media Day was moved from the field at Sun Life Stadium to the club level of the facility.

While Dwight Freeney's ankle injury drove much of the news cycle on TV and radio Monday, the two-hour media session with team members at the stadium -- one hour for the Colts and one for the Saints -- takes center state Tuesday.

The typical media frenzy might be more subdued because of the move. Most years the event takes on a circus-like atmosphere, with pro football beat writers, sports columnits and on-air types from across the nation rubbing elbows with all manner of pseudo-reporters and people with microphones in hand from entertainment shows or completing whimsical assignments.

While that allows sports types to pooh-pooh the process, it also enables the NFL to promote its product for free to many traditional and non-traditional platforms and outlets at the same time.

NFL officials do not expect the location change to impact what happens on Media Day.

"This should not be a major problem," NFL spokesman Michael Signora told The Associated Press. "It just will look different."

Activities begin at 10 a.m. with the Colts facing the media for an hour. After an hour-long break (to feed the media and for NFL Network and other analysts and media types to interview each other), the Saints get all the attention from noon to 1 p.m.

It might be the most-hyped two hours of any non-event on an annual basis in the world.

Along with live updates from national sports-talk radio networks and ESPN, the NFL Network and NFL.com provide additional access to the league-owned event.

Specifically, visitors to nfl.com/superbowl may find live streaming video of each of the 12 podiums used during media day. (Twelve players from each team are situated at a personal podium while all other players and coaches are available at the session as well.)

Throughout the week the site will provide live streams of other events as well. Those include the commissioner's State of the League Address on Friday and the announcement of the Pro Football Hall of Fame class on Saturday.

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