Monday, July 29, 2013

Rules of Reaction II: The Silence of Al Michaels

As NBC and NBC Sports Network outlined hosting duties for the Olympics, and with the season debut of "Sunday Night Football" getting closer every day, Al Michaels has again been getting attention.

According to Sports Media Watch, he will host daytime weekend Olympics coverage on NBC and weekday afternoon coverage on NBC Sports Network. Of course, the's the play-by-play man for "SNF." And, during ceremonies at the Pro Football Hall of Fame in a few weeks, he'll earn a media award named for former NFL commissioner Pete Rozelle.

All those are nice accolades and assignments, but he's still missing a necessary "A" ... an apology.

It's been more than three months since his April 19 arrest for DUI and Michaels remains silent -- at least in any public way -- about what happened. It's apparently as case of different rules for different people.

Had Michaels been an NFL player, there most certainly would've been a public apology by now. There might even have been a suspension. Even front office personnel who make the same mistake -- just ask the two execs in Denver who were punished recently -- typically pay a price for a DUI. (And the off-field punishment in for the Broncos officials seemed steep.)

Not Michaels, though, and that's interesting for both the image-conscious NFL and its broadcast partner NBC.

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