Tuesday, November 12, 2013

Glazer Gets It: His Job, Network/Self Promotion

Jay Glazer
Kudos to Jay Glazer of Fox Sports for all his work related to the Miami Dolphins story.

He's been one of the leaders in regard to breaking and following the story since it first surfaced about two weeks ago. It's the kind of NFL reporting many have come to expect of Glazer.

Then, in the aftermath of his one-on-one interview with Richie Incognito that aired Sunday and Monday on different Fox Sports outlets, he has proven just as adept at promoting his home network and programs as well as his work.

With guest appearances on a variety of programs, including ESPN's "Mike and Mike in the Morning" and CNN's "Piers Morgan Tonight," both of which he visited Tuesday, Glazer appropriately and tactfully drove home the point that his work appeared on Fox Sports programs.

It was self promotion, but it felt more factual than overstated. It's also the kind of thing that some suits at networks invariably worry about when a talent from a rival network appears on one of their shows. Still, that rarely happens, mostly because those doing the reporting (and then the talking about their reporting) are not as deft as Glazer.

In covering the story, and in shaping other people's coverage of the story while promoting his own efforts and network, Glazer has been consistently strong.


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