Wednesday, June 30, 2010

Grade A Move as Andrews Remains at ESPN

Popular and talented ESPN sideline reporter Erin Andrews, who appeared on "Dancing with the Stars" this spring, has agreed in principle to remain at ESPN, according to a report by USA Today's Michael Heistand.

That's a good move for Andrews, and for ESPN.

While the "Dancing" gig broadened Andrews' popularity beyond sports (as the show did with racecar driver Helio Castroneves) and sparked speculation that Andrews might try to ply that popularity into a different on-air opportunity with her contract expiring this week, staying with the all-sports network should be a good move for both parties.

For Andrews, it allows her to remain as perhaps the best and most recognizable sideline reporter in sports. Those assignments are always difficult simply because it's tough for the reporter to make valuable contributions, but she usually does well.

Had she gone to some entertainment-type reporting or non-sports gig, she would've been just another made-for-TV face. On sports, she brings credibility because she has worked so hard to do her job well throughout her career. She's not the first person who comes to mind in terms of breaking news or reporting controversy, but on the field she asks questions that must be asked and at least makes those sometimes unbearable on-field situations watchable.

Staying put also gives Andrews room to grow. She has a safe base in sideline reporting, but ESPN might find ways for her to test other on-air opportunities if she wants them. Those might include studio work, chances to do long-form reporting or, who knows, even a lifestyle-type show. Because the people at ESPN know and trust Andrews, the opportunity to avoid being typecast as only a sideline reporter should come.

Maybe she'll succeed in those endeavors if they come, or maybe not. Still, testing the waters -- or maybe just remaining happy doing what she's doing -- can be done much more easily from "home" at ESPN than as the new face of some network or program.

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