Tuesday, June 1, 2010

World Cup Worth More Internationally

While ESPN plans saturation coverage of the World Cup over multiple mediums -- including a significant move into 3D -- as the event begins this month, the all-sports network obtained rights for U.S. coverage of the tournament for much less than some international outlets.

Specifically, ESPN paid $100 million for the rights to aid the World Cup here in the United States. Meanwhile, Univision shelled out $325 million for Spanish broadcasts.

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